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Job Title	Marketing Mgr - Entertainment
Job Category	Marketing
Job Description	Our Client is a massive and rapidly expanding games publisher. Their strategy is to provide ‘games for all’ and to grow to become a global leader in the industry. They have seen significant financial success in recent years and have attracted top talent to their organisation. To enable them to meet challenging business goals, my client is growing both organically and through acquisition (games developers) Critical to their ongoing success is the requirement to ensure that they are maintaining competitive costs with all suppliers, and to ensure that they get value for money in all our purchasing and operations activities. To provide this focus they are developing the roles of our current staff, which brings about the need for a Marketing Mgr to work on our client’s Entertainment Brand which includes AAA titles. Responsibilities: To lead the creation and marketing of new products throughout Europe, managing aspects of product development, marketing strategy, advertising and product launch. · Develop, research, refine and implement the global brand marketing strategy for all externally European developed titles/franchises ensuring input and approvals as below · Ensure 'expert' in-depth knowledge of the products (including BP and rolling forecasts, key selling features, milestone delivery dates, demo ability, market and genre status and history, and any territory specifics and competitor titles) · Schedule and achieve planned dates for all central brand marketing deliverables and ensure regular communication of planned dates to territory teams as well as key internal stakeholders · Develop excellent, productive working relationships with members of relevant teams to gain buy in, input and where relevant approval on strategies, activity and creative · Drive initial set-up and ensure accurate administration and control of product marketing budgets in line with both BP and rolling forecasts · Liaise with internal and external creative agencies to project manage all consumer marketing campaigns elements. Ensure input and official sign off from key stakeholders · Drive the internal creative studio to work with internal and external localisation partners to ensure delivery of top quality localised versions of all final retail packaging SKU’s · Source and execute relevant third party marketing partners for co-marketing activity and in-game inclusion. · Define, research and create back catalogue promotions for your franchises that can be implemented on a global basis. · In conjunction with the Head of Research, organise and co-ordinate consumer testing projects as required (e.g., focus testing, post-sale satisfaction etc.) · Develop working knowledge of the market place which falls within your responsibility, including platform installed bases, retail picture, consumer profile, marketing activity and pricing economics Liaise with the Head of Research to stay current with ongoing general, global research analysis and access available data relevant to the specific product/franchise. For more information please contact Michael Hobson ASAP
Location	Middlesex, London, South East, England, UK & Europe
Salary	ŁExcellent + Benefits
Date posted	28/04/2008
Recruiter	This job is advertised on behalf of Aardvark Swift using their internal reference 2073_MH93MM.