Senior Marketing Manager
Games Jobs - Marketing - London
|Job Title||Senior Marketing Manager|
|Job Description||A leading global entertainment company is currently looking for a Senior Marketing Manager for their video games division for a 1 year FTC. This role will report into the UK & EIRE Sales & Marketing Director and have 3 direct reports including a Product Manager, Digital Product Manager and intern therefore previous management experience is a must to be considered for this role.
This role is responsible for the creation and execution of the strategic planning for all product marketing plans both across physical and digital to ensure that annual revenue and contribution targets are delivered. We are looking for someone who is used to handling physical product predominantly as opposed to digital and who will oversee the day to day management of all marketing activities.
•Responsibility for the strategic management & profitability of both new release and catalogue (physical & digital) titles alongside the overall departmental duties and responsibilities.
•Lead and implement by utilising the Integrated Sales Team (plus business insight, retail planning and finance functions) to create an accurate budgeting and forecasting process for a physical and digital titles whilst continuing to monitor on-going sales performance, highlighting risks and upsides on overall departmental profitability.
•Lead and create a promotions strategy (and subsequent planner) to include pricing and the relevant mechanics for all new releases, catalogue and franchise initiatives. Propose recommendations on sales forecasts on a title/project basis and monitor sales performance highlighting implications on overall profitability. Organise and control post release audit to ensure on-going inventory levels are sufficient.
•Actively participate if not drive (together with trade marketing) all retail joint business plans where applicable in conjunction with Sales, Business Insight, Retail Planning and Finance Teams. Manage such plans from concept to execution.
The successful candidate will be immediately available or have a notice period of a month and be able to come into this role and hit the ground running. We are looking for an excellent communicator for this role who can be a team player but also drive the business forward by using their own initiative and being self motivated.
To apply for this role or for a full job spec please contact Tiffany Johnson on Tiff@aswift.com
|Recruiter||This job is advertised on behalf of Aardvark Swift using their internal reference 8625_TJ08625SMM.|
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