Director Lifecycle Management
| Job Title | Director Lifecycle Management |
|---|---|
| Job Category | Marketing |
| Skills Required | Marketing |
| Location | Germany, Germany |
| Job Description | Help shape the future of one of the worlds leading independent videogame developers by embracing an exciting new opportunity. Our Client is looking for a Director of Lifecycle Management to lead and manage the new online FPS game and future online titles from our client in the publishing department. The Director of Lifecycle Management is a key member of our clients publishing unit and reports directly to the Head of Online Publishing. Leading a team of monetization, analysis and CRM-specialists responsibilities include working in close cooperation with the development team on core game design and monetization strategies; working with the platform and operations-team on key features increasing the value of the customer lifecycle; with marketing on customer loyalty programs and promotional strategies; with finance on key analytics and revenue reporting. Responsibilities: Leading a team of Monetization Managers, Game Metric Analyst and CRM Managers Setup a customer loyalty program for games. Manage all retention efforts Oversee game metrics and analysis. Drive user activity and help optimizing customer experience Come up with new initiatives for monetizing the game. Drive monetization and scaling of the user network Provide reports to Exec that track KPI to identify and predict trends Control & analyze payment methods Requirements: Passion for growing a business and become a market leader. Excellent analytical thinking skills. Ability to work under pressure with hard deadlines. Experience in leading specialists and bringing them to excellence as a team Strong verbal and written communication skills Deep understanding of Customer Lifecycle Management. Familiarity with online games, particularly micro-transaction based games Strong skills in statistics, math, and the ability to understand how variables relate to one another Experience with monetization/revenue management or marketing analytics. Deep understanding of micro transaction and free-to-play revenue streams Ability to understand in-game economies and how they interact with monetization 3+ years of experience in the field is a plus Fluent English Willing to relocate to office location More details are available by contacting Georgina Bermingham at Aardvark Swift via email: georgina@aswift.com |
| Salary | £Competitive |
| Date posted | 25/02/2013 |
| Recruiter |
This job is advertised on behalf of Aardvark Swift using their internal reference 7866_GB1144DLM.
|
| Login or register to apply | Login Register |
Connect with