Marketing Executive - German Territory - Online Game Publisher

Job Title Marketing Executive - German Territory - Online Game Publisher
Job Category Marketing
Skills Required Marketing Manager, Marketing Assistant
Location Dublin
Job Description Marketing Executive - German Territory

Do you have a passion for interactive entertainment and games? Do you have professional experience in the new media industries, ideally in the Online Games industry? Do you have a strong background in marketing, strategic planning or business development? This is an exciting opportunity for an experienced online marketing professional to join the marketing team of an innovative and very fast growing online games publisher!

You will be responsible for all marketing and communication activities regarding the German-speaking market for the games published by our client on their online games portal. Your tasks will cover a broad spectrum of activities including market research and analysis, strategic and media planning, managing local ad network and affiliate campaigns, marketing asset development and social media/viral initiatives. You also will liaise closely with Game Producers and the other territory marketers and marketing specialists (e.g. PR, SEM/SEO).

Responsibilities:
• Defining and executing the territory marketing strategy for games released in German
• Working closely with external partners (including advertising agencies) to drive specific marketing programmes and promotions, establishing a strong contact network
• Performance analysis of marketing campaigns
• Quantifying and tracking brand health
• Contributing to the European social media strategy and execution for the territory
• Develop marketing assets for the territory and liaise with brand management in the localization of regional assets
• Monitoring interactive entertainment business trends and competitors, identifying opportunities and risks, and making recommendations to drive the business

Required:
• Languages: Native German with Fluent English
• Bachelors degree in business or marketing (or equivalent)
• 3+ years of experience in a Marketing and /or Communication related field
• Proven interpersonal, communication and presentation skills - must be able to engage and motivate a wide audience, including marketers, operational managers and top management.
• Strong analytical and creative skills
• Ability to maintain strict confidentiality with privileged information and handle a high-pressure environment.
• Knowledge and experience of web 2.0 / social media
• Microsoft Office knowledge essential; must be competent at spreadsheet management

Desired:
• Experience working in the games or new media industries would be a distinct advantage.
• Experience of working in the games or new media industries would be a distinct advantage. Knowledge of the MMORPG and/or Free-to-Play online games is desirable.
• Established network of partners in France a plus
• Multilingual candidates are a plus.

Please contact Carrie Eckersley on 0208 944 7777 or carrie@interactiveselection.com if you are interested in this position.

Please forward your CV in a Word format.View Many More Interactive Selection Jobs

Games Jobs Ireland offers help and advice to anyone actively planning or considering career opportunities and relocation to or within Ireland.
Salary Attractive
Date posted 24/05/2012
Recruiter This job is advertised on behalf of Interactive Selection using their internal reference 15173.
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