Marketing

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20 Gearbox calls Aliens suit "beyond meritless"

A year ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense

Exclusive

3 Gamers love swag: The lucrative world of collector's editions

A year ago We talk to one of the leading makers of game items about how they're made, the impact on sales, and why fans get crazy about game swag

Jobs

Epic Games' global marketing head leaves to oversee Halo marketing

A year ago Kendall Boyd has joined Microsoft to direct all marketing on the blockbuster Halo franchise

Exclusive

4 Game Marketing: "If the rules of the game aren't working, change the rules"

A year ago Sessions on the growth of eSports, The Walking Dead's marketing, and the “wild wild west” of Google Play reveal how some are reaching new audiences

Publisher 2.0 - Data Driven Marketing

A year ago Steve Fowler on how big data affects game marketing

23 EA's Moore on Worst Company in America poll

A year ago Publisher's COO says company can and will do better, but gets more hate than it deserves

Exclusive

Hawken has an advantage due to “amazing” partnerships

A year ago Meteor Entertainment touts the benefits of working with Nvidia and Oculus

4 Sega Europe admits to misleading Colonial Marines trailers

A year ago Letter from A.S.A. shows Sega's acceptance of gulf between in-engine videos and playable product

3 Capcom prepping new IP for kids

A year ago Elementary school age boys target of cross-media blitz for Gaist Crusher; 3DS game will feature anime, toy, music, and manga tie-ins

3 Digital game sales growing 33%

A year ago GDC 2013: Analysts from NPD, iResearch and Digi-Capital present data on the growing digital game market across the world

ESRB relaxes age gate rules

A year ago US rating board now allows clean trailers for M-rated games to be viewed without entering birthdate

Game Marketing Awards nominees announced

A year ago Black Ops II, Halo 4, Madden NFL 13, Far Cry 3, Assassin's Creed 3, and Just Dance 4 up for Campaign of the Year

Exclusive

1 Mobile evangelist: We're not owed by Apple or Google

A year ago Video: Former PS Home architect Oscar Clark talks about why app stores are extensions, not core, to Apple and Google's business

2 New Rovio hires show push for brand partnerships

A year ago Exec hires from Apple, Nokia and MTV will strengthen Angry Birds as an advertising destination

Exclusive

17 Angry Birds was initially seen as "boring"

A year ago Ville Heijari talks about transforming a game into an entertainment brand

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32 Growing Up Or Just Getting Old?

Opinion A year ago David Cage is a poor figurehead for industry evolution - but that doesn't make his arguments invalid

5 Paid user acquisition an arms race, says Triple Town dev

A year ago DICE 2013 Video: Mobile devs increasingly need to buy their way into the best-seller charts, says Spry Fox CEO

Sony hires BBH as new PlayStation creative agency

A year ago SCEA indicates new creative direction ahead of New York City event

28 Saints Row stifled by immature humor, says Bleszinski

A year ago Gears of War designer says dildo weapon "doesn't help industry perceptions," keeps series from competing with Grand Theft Auto

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7 Ni No Kuni: Marketing magic

A year ago "You're always going to get a gamer that just wants to shoot things"

Exclusive

3 American McGee on Kickstarter: “We turned it into Kicklauncher”

A year ago The Akaneiro developer thinks more Kickstarter projects should involve nearly finished games

12 American McGee retracts EA marketing claims

A year ago "It attracted a few pissed messages from EA"

11 American McGee: EA tricked Alice customers

A year ago Spicy Horse dev isn't pleased with EA's marketing team

5 Sony settles suit with Kevin Butler actor

A year ago Jerry Lambert agrees to avoid gaming ads for two years, admits Bridgestone Wii spot caused confusion

1 Disney Infinity merges real toys, virutal worlds

A year ago New Skylanders-like game platform to cross-over Pirates of the Caribbean, The Incredibles, and more [UPDATE: Activision "flattered"]

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