Opinion A year ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence
A year ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
A year ago Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat
A year ago Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.
A year ago Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen
A year ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors
A year ago Davey Wreden evangelises bespoke marketing materials as a key to success
A year ago Former EA CEO has some harsh words for the makers of Angry Birds
A year ago The "Noah Pass" already has 30 devs signed up, could bring down ad costs by 80 per cent
A year ago How Deep Silver turned around the legacy left by THQ
A year ago Takes on marketing for growing portfolio of games and apps
A year ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
A year ago As important a partnership as the "US Open or LA Kings," says first blue chip company to enter the eSports arena
Opinion A year ago Free-to-play firm's legitimacy hurt by continued association with objectionably advertised game
A year ago Event will honour best print, digital, broadcast and mobile campaigns
2 years ago [a]list daily talks with the marketer turned game developer about its advantages in the mobile racing sphere
2 years ago On the game's one-year anniversary, [a]list daily speaks to ArenaNet's global marketing head about the game's success
2 years ago Insiders discuss whether the situation is all that bad, and what Ouya should do next
2 years ago An unusual game developed by a marketing firm has gathered a dedicated fan base
2 years ago "Experimental" animated short mocked by development community
2 years ago Game customers are drinking from the firehose; how do you stand out from the noise?
2 years ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing
2 years ago Massive audience numbers are pulling in major advertisers to drive brand recognition
2 years ago Consoles are starting to allow cross-platform gaming, and it will change the market forever