A year ago Michael Fassbender feature film to hit theaters December 21, 2016
A year ago How big brands, retargeting, programmatic buying and more will change the landscape
A year ago Bohle veteran Robert Brown launches Stride PR, brings previous clients with him
A year ago "This funding will help us grow our position as a global market leader"
A year ago Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise
A year ago Company cites stringent finances, but decision arrives amidst allegations of corruption within FIFA
A year ago SEGA-sponsored indie showcase welcoming applicants for London show
Opinion A year ago The biggest sales day of the year is also the biggest marketing event of the year
A year ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign
A year ago Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits
A year ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
A year ago Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype
2 years ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead
Opinion 2 years ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there
2 years ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?
2 years ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service
2 years ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press
2 years ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more
2 years ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm
2 years ago The pros and cons of announcing AAA titles so early, and why this trend may be reversing
2 years ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
2 years ago UK VR studio hires former global brand director for Sonic The Hedgehog
2 years ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year
2 years ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"