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3 Riot lands Game of Thrones promotion in League of Legends

A year ago eSports is increasingly becoming an attractive ad opportunity for major brands


5 Player retention is the key to success - Steve Nix

A year ago Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement

4 Minecraft movie in works at Warner Bros.

A year ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"

3 MMORPGs: Time to level up

Opinion A year ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead

NBA execs on the power of video games

A year ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms

8 Conan O'Brien charges for Clueless Gamer reviews

A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

18 Machinima and Microsoft had deal for paid Xbox One endorsements

A year ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"


1 Aiming at the New Influencers

A year ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers

22 2014: Year of the Indie?

Opinion A year ago Being a successful indie developer is getting both easier and tougher

31 Nintendo targeting Wii U marketing to kids, families

A year ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences


3 "Fast follow" no longer works in mobile

A year ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future

14 YouTubers hit with wave of copyright claims

A year ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown

8 iOS cost per install to exceed $7 over holidays

2 years ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push


16 Xbox One Source promotion misleads, misfires

Opinion 2 years ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence


1 SuperAwesome network outpacing online virtual worlds

2 years ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"


65 Xbox One will last "conservatively 10 years" says Microsoft

2 years ago Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat


13 Indies: Market early and often or "sink into obscurity"

2 years ago Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.

7 EA splits from Tiger Woods

2 years ago Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen


Carolyn Feinstein new co-chair for Game Marketing Summit

2 years ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors

1 The Stanley Parable sells 100k units

2 years ago Davey Wreden evangelises bespoke marketing materials as a key to success

27 Riccitiello: Adding a Star Wars brand is not an innovation

2 years ago Former EA CEO has some harsh words for the makers of Angry Birds

Sega's Japanese mobile network free to developers

2 years ago The "Noah Pass" already has 30 devs signed up, could bring down ad costs by 80 per cent

Overcoming the marketing challenges of Saints Row IV

2 years ago How Deep Silver turned around the legacy left by THQ


1 Former EA marketing boss Bunney hops to Digital Capital

2 years ago Takes on marketing for growing portfolio of games and apps

24 First Xbox One TV ad features no games

2 years ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality

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