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18 Machinima and Microsoft had deal for paid Xbox One endorsements

A year ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"


1 Aiming at the New Influencers

A year ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers

22 2014: Year of the Indie?

Opinion A year ago Being a successful indie developer is getting both easier and tougher

31 Nintendo targeting Wii U marketing to kids, families

A year ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences


3 "Fast follow" no longer works in mobile

A year ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future

14 YouTubers hit with wave of copyright claims

A year ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown

8 iOS cost per install to exceed $7 over holidays

A year ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push


16 Xbox One Source promotion misleads, misfires

Opinion A year ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence


1 SuperAwesome network outpacing online virtual worlds

A year ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"


65 Xbox One will last "conservatively 10 years" says Microsoft

A year ago Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat


13 Indies: Market early and often or "sink into obscurity"

A year ago Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.

7 EA splits from Tiger Woods

A year ago Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen


Carolyn Feinstein new co-chair for Game Marketing Summit

A year ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors

1 The Stanley Parable sells 100k units

A year ago Davey Wreden evangelises bespoke marketing materials as a key to success

27 Riccitiello: Adding a Star Wars brand is not an innovation

A year ago Former EA CEO has some harsh words for the makers of Angry Birds

Sega's Japanese mobile network free to developers

2 years ago The "Noah Pass" already has 30 devs signed up, could bring down ad costs by 80 per cent

Overcoming the marketing challenges of Saints Row IV

2 years ago How Deep Silver turned around the legacy left by THQ


1 Former EA marketing boss Bunney hops to Digital Capital

2 years ago Takes on marketing for growing portfolio of games and apps

24 First Xbox One TV ad features no games

2 years ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality

3 American Express: League Of Legends offers real sports opportunities

2 years ago As important a partnership as the "US Open or LA Kings," says first blue chip company to enter the eSports arena


3 Kabam Off-Key With Wartune

Opinion 2 years ago Free-to-play firm's legitimacy hurt by continued association with objectionably advertised game

Last call for Game Connection Marketing Awards

2 years ago Event will honour best print, digital, broadcast and mobile campaigns

1 Cie Games looks to out-rev CSR Racing

2 years ago [a]list daily talks with the marketer turned game developer about its advantages in the mobile racing sphere

Guild Wars 2 marketed more like HBO or Netflix than Call of Duty

2 years ago On the game's one-year anniversary, [a]list daily speaks to ArenaNet's global marketing head about the game's success

7 Ouya: Marketing, PR execs sound off on controversial ad

2 years ago Insiders discuss whether the situation is all that bad, and what Ouya should do next

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