A year ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
A year ago Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype
A year ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead
Opinion A year ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there
A year ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?
A year ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service
A year ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press
A year ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more
A year ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm
A year ago The pros and cons of announcing AAA titles so early, and why this trend may be reversing
A year ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
2 years ago UK VR studio hires former global brand director for Sonic The Hedgehog
2 years ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year
2 years ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"
2 years ago Will use THQ brand to sell franchises bought at bankruptcy auction
2 years ago PlayStation maker's media briefing to show for free at 43 big screens across North America
Opinion 2 years ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3
2 years ago Angry Birds outfit introduces new execs to consumer products licensing unit as it transitions beyond games
2 years ago Wii U maker to share advertising revenues with video content creators
2 years ago Tapulous founder Tim O'Brien joins mobile network as chief revenue officer
2 years ago Community initiative pushes The International's prize to unprecedented level
Opinion 2 years ago The PS4 is the best-selling console, but can Sony keep it that way?
Opinion 2 years ago Promo art for Ubisoft's upcoming shooter raises eyebrows, questions about why developers push players' buttons
Opinion 2 years ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond