A year ago eSports is increasingly becoming an attractive ad opportunity for major brands
A year ago Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement
A year ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"
Opinion A year ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead
A year ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms
A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
A year ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"
A year ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers
Opinion A year ago Being a successful indie developer is getting both easier and tougher
A year ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences
A year ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future
A year ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown
2 years ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push
Opinion 2 years ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence
2 years ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
2 years ago Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat
2 years ago Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.
2 years ago Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen
2 years ago Electronic Arts' senior VP of global consumer marketing joins 2K senior VP of marketing at head of event's board of directors
2 years ago Davey Wreden evangelises bespoke marketing materials as a key to success
2 years ago Former EA CEO has some harsh words for the makers of Angry Birds
2 years ago The "Noah Pass" already has 30 devs signed up, could bring down ad costs by 80 per cent
2 years ago How Deep Silver turned around the legacy left by THQ
2 years ago Takes on marketing for growing portfolio of games and apps