Marketing

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23 Daglow: Consoles, big publishers not going anywhere

A year ago Industry veteran says digital revolution won't eliminate established roles, notes that many designers "give short shrift" to marketing

1 Ubisoft, Sony, NCsoft take home Game Connection Marketing Awards

A year ago Just Dance 3, PS Vita, Assassin's Creed III and Guild Wars 2 all honoured

2 Ubisoft leads new video game marketing awards nominations

A year ago Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris

3 Nielsen: Kids want iOS and Wii U for the holidays

A year ago Apple will sell a number of iPads in the next six months

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10 Hitman marketer doesn't want to "exploit" controversy

A year ago Square Enix's Cord Smith would also like to see channel-wide preorder bonuses instead of retailer exclusives

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8 Marketing murder: The secrets of selling Assassin's Creed 3

A year ago Geoffroy Sardin on starting early, cinema, Vita sales and going beyond the release day numbers

3 New director for Lincoln Beasley PR & Marketing

A year ago Natalie Griffith joins from Blitz Games Studios

2 Nintendo accelerates Wii U push with 5,000 kiosks at US retail

A year ago Consumers will be able to either play certain titles or watch videos about them

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11 Xbox 360 the only console to "defy gravity" says Microsoft

A year ago Xbox product marketing exec Matt Barlow boasts about 360's momentum and talks strategy going into this holiday against PS3 and Wii U

Nintendo offers rebates for digital sales

A year ago Deluxe Wii U owners to get 10% back in eShop credit for downloaded games through 2014

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9 Sony on PS3: "It's not what you buy, it's what you're buying into"

A year ago SCEA's John Koller tells us why he believes PS3 will draw in more consumers this holiday and why Vita is poised to take off

2 Ubisoft's Far Cry 3 skin for Minecraft made with Mojang approval

A year ago Similar projects not ruled out for future, says indie developer

Taipei Assassins win $1m League of Legends World Championship

A year ago Riot Games and e-sports also came out ahead at LA event

3 Sony shrinks European marketing teams from ten to one

A year ago Consumer marketing streamlined to focus on games, digital imaging, mobile and TV

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18 Sony's Strategy In a World Without Kevin Butler

A year ago The era of Kevin Butler would appear to be over. So what does Sony do next?

6 Star Wars Angry Birds crossover hatched

A year ago Rovio and Lucasfilm launching game November 8, merchandising tie-ins October 28

2 Zynga launches Hasbro-produced board games

A year ago Zynga's hoping to gain even more traction with its brands

Game Marketing Summit acquired by IDG

A year ago PromaxBDA hands off event formerly known as MI6 to trade show producers behind E3, Macworld

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33 Wii U struggles to build buzz

A year ago From Twitter talk to mainstream media coverage, Nintendo's big briefing was lost in the shadow of Apple's iPhone 5 unveiling

Game Connection to host new video game marketing awards

A year ago Event will honour marketing and communications success in the video game industry

Square Enix launches Hitman clothing line

A year ago Collaboration with Trapstar, a brand favoured by Rihanna

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30 Nintendo Wii U: Launching in Apple's Shadow

A year ago Price and date for the Wii U launch are expected this week, but will Nintendo's press event be overshadowed by Apple?

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1 Deadpool has taken over, says High Moon manager

A year ago Greg Agius says that the studio was given more marketing input after War for Cybertron

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Delivering earned media performance

A year ago The Ayzenberg Group talks about maximizing earned media investments

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1 Mobile Games: Making it to the 1%

A year ago Eyal Rabinovich, Co-Founder of MoMinis, discusses the wonders of cross-promotion in the mobile market

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