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Zynga must change the fundamentals of its business

A year ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do

5 Meteor not spending any money on advertising Hawken

A year ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

7 Design for Marketing: A Manifesto

Opinion A year ago Game designers and game marketers need to work together from the very start of a project

1 Game consoles' sluggish sales demand a price cut

A year ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season

CBS Interactive "Playing Aggressively" in eSports

A year ago We talk to CBSi's SVP and the new VP of eSports about their media strategy

6 How World of Tanks Is Revolutionizing Xbox

A year ago Why console gaming may change forever, and what Wargaming is planning with Chris Taylor

9 Microsoft: Xbox One policy reversals not a shift away from digital

A year ago Marc Whitten says "shame on us" for not communicating, engaging with community better

18 Ubisoft: "We won't even start" a game if it can't be a franchise

A year ago Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal


14 PS4, Xbox One shortages: The real deal or marketing ploy?

A year ago [a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out

17 Game Pricing Under Fire

A year ago The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle

1 Thomas Was Alone most successful on PS Plus

A year ago Mike Bithell says more people played his game from Sony's subscription service than any other platform

4 Xbox One being pitched to small businesses

A year ago Microsoft says big-screen video conferencing with Skype, cloud storage, and web apps justifies $500 business expense


4 Saints Row 4 dev unconcerned with next-gen competition

A year ago Volition's Jim Boone isn't worried about current-gen effort being overshadowed by PS4 and Xbox One anticipation


4 Free-to-Play Marketing: Positioning and Proposition

A year ago In an extract from Will Luton's new book, we look at marketing techniques and the high-level proposition of your free-to-play video game


50 Sony: Most gamers "don't want to buy online right now"

A year ago Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important

4 King drops in-game ads

A year ago Candy Crush Saga developer eradicates intrusive advertising

8 Xbox One reveal watched by 8.45 million in first 24 hours

A year ago Microsoft's streaming event found a ton of viewers

Industry vets launch global comms agency Plan of Attack

A year ago New marketing and communications firm will have headquarters in London, Amsterdam and San Francisco

13 How Nintendo Can "Win" E3

A year ago "Effectively, Nintendo needs to relaunch the Wii U and make sure the audience understands what it is"

Defiance TV show renewed for second season

A year ago Syfy orders another 13 episodes of Trion MMO's transmedia tie-in

20 Gearbox calls Aliens suit "beyond meritless"

A year ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense


3 Gamers love swag: The lucrative world of collector's editions

A year ago We talk to one of the leading makers of game items about how they're made, the impact on sales, and why fans get crazy about game swag


Epic Games' global marketing head leaves to oversee Halo marketing

A year ago Kendall Boyd has joined Microsoft to direct all marketing on the blockbuster Halo franchise


4 Game Marketing: "If the rules of the game aren't working, change the rules"

2 years ago Sessions on the growth of eSports, The Walking Dead's marketing, and the “wild wild west” of Google Play reveal how some are reaching new audiences

Publisher 2.0 - Data Driven Marketing

2 years ago Steve Fowler on how big data affects game marketing

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