Marketing

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Marketing doesn't have to be gross

A year ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead

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28 Nintendo's Window is Closing

Opinion A year ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there

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64 Dirty Videos

A year ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?

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3 Community is the new marketing

A year ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service

21 Devs see power of platform holders, YouTube

A year ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press

Harmonix, Tilting Point sign multi-title mobile deal

A year ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more

Kabam playing the transmedia game

A year ago Executive producer John Young talks about the company's book-and-game project Kings of the Realm

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10 Why games are revealed so early in development

A year ago The pros and cons of announcing AAA titles so early, and why this trend may be reversing

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12 The method to Madden's ad madness

A year ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

Jobs

nDreams appoints Sonic boss as new VP of marketing

A year ago UK VR studio hires former global brand director for Sonic The Hedgehog

1 PS4 TV ad spending tops Xbox One by 70%

A year ago TV tracking firm estimates have Sony pushing harder for its console through first five months of the year

6 Atari details new corporate strategy

2 years ago Licensing, online casinos, LGBT audiences all play a part in positioning for the "interactive entertainment production company"

6 Nordic Games acquires THQ trademark

2 years ago Will use THQ brand to sell franchises bought at bankruptcy auction

2 Sony E3 press conference to play at movie theaters

2 years ago PlayStation maker's media briefing to show for free at 43 big screens across North America

10 E3 2014: Nintendo's Opportunity

Opinion 2 years ago Nintendo has set expectations low, but the company could take advantage of the situation with a good showing at E3

Rovio names new licensing team

2 years ago Angry Birds outfit introduces new execs to consumer products licensing unit as it transitions beyond games

3 Nintendo to launch YouTube affiliate program

2 years ago Wii U maker to share advertising revenues with video content creators

Jobs

Scopely hires Disney biz dev executive

2 years ago Tapulous founder Tim O'Brien joins mobile network as chief revenue officer

Dota 2 tournament prize pool hits $6 million

2 years ago Community initiative pushes The International's prize to unprecedented level

5 E3 2014: Sony's Challenges

Opinion 2 years ago The PS4 is the best-selling console, but can Sony keep it that way?

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30 Far Cry 4 already playing with fire

Opinion 2 years ago Promo art for Ubisoft's upcoming shooter raises eyebrows, questions about why developers push players' buttons

3 E3 2014: Microsoft's Big Choices

Opinion 2 years ago How E3 will show us Microsoft's product and marketing strategy for 2014 and beyond

4 Nintendo apologizes for Tomodachi Life

2 years ago Company sorry for lack of same-sex marriage options, pledges to be more inclusive if it makes a sequel

31 Nintendo runs afoul of GLAAD

2 years ago LGBT advocacy group takes issue with Tomodachi Life's exclusion of gay marriage, Nintendo says it wasn't attempting social commentary

7 Valve refunding Earth: Year 2066 customers

2 years ago Early Access game pulled from sale on Steam for dishonest marketing tactics

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