Sections

"I had my first build in a few hours, so why not share it?"

Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error

By Dan Pearson

Nobody's figured out how to market mobile - Bing Gordon

Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom

By Brendan Sinclair

FTC approves Sony PS Vita settlement

Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

By Brendan Sinclair

Publishers must stop marketing adult games to kids

Police action is going too far - but the industry does nothing to help embattled parents

By Rob Fahey

Steam data reveals impact of Discovery update

More games reaching more customers, more often

By Dan Pearson

Supercell at the Super Bowl

"It wasn't about getting our game in front of however many millions of eyeballs"

By Rachel Weber

Hideo Kojima removed from Metal Gear marketing

[UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V

By Brendan Sinclair

A word on dealing with publishers: Don't

Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value

By Brendan Sinclair

The Curation Question

Can developers earn a crust on the App Store without Apple's aid?

By Keith Andrew

Z2 Live vets form new mobile consultancy

Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model

By Matthew Handrahan

Apple promotes "Pay Once & Play" games

Dozens of games without in-app purchases receive prominent placement on App Store

By Brendan Sinclair

Minecraft dominates YouTube gaming views - Study

Mojang game accounts for three times as much traffic as next biggest game franchise

By Brendan Sinclair

Sega rounds out new look marketing team

Anna Downing promoted to Head of Product Marketing, will report to new European Marketing Director

By Matthew Handrahan

Assassin's Creed movie dated

Michael Fassbender feature film to hit theaters December 21, 2016

By Brendan Sinclair

Mobile Game Marketing in 2015

How big brands, retargeting, programmatic buying and more will change the landscape

By Glenn Kiladis

Penny Arcade, IGDA sign with new PR firm

Bohle veteran Robert Brown launches Stride PR, brings previous clients with him

By Brendan Sinclair

Berlin's Ad2games raises $9 million

"This funding will help us grow our position as a global market leader"

By Rachel Weber

Nintendo: eSports helped drive Smash Bros. excitement to "fever pitch"

Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise

By John Gaudiosi

Sony backs away from FIFA sponsorship

Company cites stringent finances, but decision arrives amidst allegations of corruption within FIFA

By Matthew Handrahan

Leftfield Collection submissions open for EGX Rezzed 2015

SEGA-sponsored indie showcase welcoming applicants for London show

By Dan Pearson

Marketing Black Friday

The biggest sales day of the year is also the biggest marketing event of the year

By Steve Peterson

Sony settles over misleading Vita ads

Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

By Brendan Sinclair

Activision squashing Call of Duty glitch videos

Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits

By Brendan Sinclair

Ubisoft wants to expand Assassin's Creed audience to kids

Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

By Brendan Sinclair

Marketers and developers a "necessary union"

Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype

By Brendan Sinclair

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