A year ago Nokia Theatre to be used for Wii U Smash Bros. tournament as new game news saved for "Digital Event"
A year ago Deal with Lezhin Entertainment will yield new promotional opportunities
A year ago Kerbal Space Program's director of PR on the power of fans, and why building community goes a lot further than forums
A year ago CEO Victor Kisyli claims company is responding to demand among players
A year ago CEO Eric Goossens on the shrinking opportunities in casual development, and Spil's solution to the problem
A year ago Thomas Was Alone creator explains the value of effective curation as Steam opens the content floodgates
A year ago YouTube video network could receive a further $450 million based on future performance
A year ago eSports is increasingly becoming an attractive ad opportunity for major brands
A year ago Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement
A year ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"
Opinion A year ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead
A year ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms
2 years ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
2 years ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"
2 years ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers
Opinion 2 years ago Being a successful indie developer is getting both easier and tougher
2 years ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences
2 years ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future
2 years ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown
2 years ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push
Opinion 2 years ago Microsoft's super-sized Xbox One marketing campaign insulting to fans' intelligence
2 years ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
2 years ago Canadian marketing head says new console is outpacing Xbox 360 preorders 2-to-1, no worries about a Red Ring of Death repeat
2 years ago Antichamber dev Alexander Bruce says exposure "is becoming more and more the dominant problem" for indies to solve.