Marketing

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2 The audience is the key challenge for the game industry, not technology

A year ago Game customers are “drinking from the firehose”; how do you stand out from the noise?

6 Rift sales up, player counts "way up" with switch to free-to-play

A year ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing

1 Nissan enters eSports arena with team sponsorship

A year ago Massive audience numbers are pulling in major advertisers to drive brand recognition

9 End times for walled gardens

A year ago Consoles are starting to allow cross-platform gaming, and it will change the market forever

1 Mobile game market growth, opportunity

A year ago Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead

Sega sets its sights on Rome

A year ago Publisher gives new Total War entry the series' largest marketing campaign to date

Zynga must change the fundamentals of its business

A year ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do

5 Meteor not spending any money on advertising Hawken

A year ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

7 Design for Marketing: A Manifesto

Opinion A year ago Game designers and game marketers need to work together from the very start of a project

1 Game consoles' sluggish sales demand a price cut

A year ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season

CBS Interactive "Playing Aggressively" in eSports

A year ago We talk to CBSi's SVP and the new VP of eSports about their media strategy

6 How World of Tanks Is Revolutionizing Xbox

A year ago Why console gaming may change forever, and what Wargaming is planning with Chris Taylor

9 Microsoft: Xbox One policy reversals not a shift away from digital

A year ago Marc Whitten says "shame on us" for not communicating, engaging with community better

18 Ubisoft: "We won't even start" a game if it can't be a franchise

A year ago Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal

Exclusive

14 PS4, Xbox One shortages: The real deal or marketing ploy?

A year ago [a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out

17 Game Pricing Under Fire

A year ago The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle

1 Thomas Was Alone most successful on PS Plus

A year ago Mike Bithell says more people played his game from Sony's subscription service than any other platform

4 Xbox One being pitched to small businesses

A year ago Microsoft says big-screen video conferencing with Skype, cloud storage, and web apps justifies $500 business expense

Exclusive

4 Saints Row 4 dev unconcerned with next-gen competition

A year ago Volition's Jim Boone isn't worried about current-gen effort being overshadowed by PS4 and Xbox One anticipation

Exclusive

4 Free-to-Play Marketing: Positioning and Proposition

A year ago In an extract from Will Luton's new book, we look at marketing techniques and the high-level proposition of your free-to-play video game

Exclusive

50 Sony: Most gamers "don't want to buy online right now"

A year ago Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important

4 King drops in-game ads

A year ago Candy Crush Saga developer eradicates intrusive advertising

8 Xbox One reveal watched by 8.45 million in first 24 hours

A year ago Microsoft's streaming event found a ton of viewers

Industry vets launch global comms agency Plan of Attack

A year ago New marketing and communications firm will have headquarters in London, Amsterdam and San Francisco

13 How Nintendo Can "Win" E3

2 years ago "Effectively, Nintendo needs to relaunch the Wii U and make sure the audience understands what it is"

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