Marketing

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11 Hideo Kojima removed from Metal Gear marketing

A year ago [UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V

4 A word on dealing with publishers: Don't

A year ago Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value

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13 The Curation Question

A year ago Can developers earn a crust on the App Store without Apple's aid?

Z2 Live vets form new mobile consultancy

A year ago Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model

5 Apple promotes "Pay Once & Play" games

A year ago Dozens of games without in-app purchases receive prominent placement on App Store

1 Minecraft dominates YouTube gaming views - Study

A year ago Mojang game accounts for three times as much traffic as next biggest game franchise

Jobs

Sega rounds out new look marketing team

A year ago Anna Downing promoted to Head of Product Marketing, will report to new European Marketing Director

2 Assassin's Creed movie dated

A year ago Michael Fassbender feature film to hit theaters December 21, 2016

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Mobile Game Marketing in 2015

A year ago How big brands, retargeting, programmatic buying and more will change the landscape

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Penny Arcade, IGDA sign with new PR firm

A year ago Bohle veteran Robert Brown launches Stride PR, brings previous clients with him

Berlin's Ad2games raises $9 million

A year ago "This funding will help us grow our position as a global market leader"

3 Nintendo: eSports helped drive Smash Bros. excitement to "fever pitch"

A year ago Nintendo's Scott Moffitt says tournaments have helped marketing efforts, creating more excitement around the franchise

2 Sony backs away from FIFA sponsorship

A year ago Company cites stringent finances, but decision arrives amidst allegations of corruption within FIFA

Leftfield Collection submissions open for EGX Rezzed 2015

A year ago SEGA-sponsored indie showcase welcoming applicants for London show

Marketing Black Friday

Opinion A year ago The biggest sales day of the year is also the biggest marketing event of the year

Sony settles over misleading Vita ads

A year ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

4 Activision squashing Call of Duty glitch videos

A year ago Machinima cautions content creators as publisher says it's targeting cheats and competitive exploits

19 Ubisoft wants to expand Assassin's Creed audience to kids

A year ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

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Marketers and developers a "necessary union"

A year ago Ubisoft Montreal brand director Luc Duchaine says game makers need to consider marketing's needs, talks about overhype

Marketing doesn't have to be gross

A year ago Alex Hayter says it can be more effective--and cheaper--to be weird, surprising, and fun instead

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28 Nintendo's Window is Closing

Opinion A year ago 2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there

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64 Dirty Videos

A year ago The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?

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3 Community is the new marketing

A year ago Motiga's new SVP of publishing David Reid explains how the job has changed in the era of games-as-a-service

21 Devs see power of platform holders, YouTube

A year ago Surveyed creators say video personalities slightly more trustworthy, much more effective than traditional press

Harmonix, Tilting Point sign multi-title mobile deal

A year ago Dance Central developer turns to publishing service for help with monetization, marketing, funding, and more

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