Marketing

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Guild Wars 2 marketed more like HBO or Netflix than Call of Duty

A year ago On the game's one-year anniversary, [a]list daily speaks to ArenaNet's global marketing head about the game's success

7 Ouya: Marketing, PR execs sound off on controversial ad

A year ago Insiders discuss whether the situation is all that bad, and what Ouya should do next

3 One giant leap: Developing and marketing Kerbal Space Program

A year ago An unusual game developed by a marketing firm has gathered a dedicated fan base

52 Latest Ouya ad meets with widespread derision

A year ago "Experimental" animated short mocked by development community

2 The audience is the key challenge for the game industry, not technology

A year ago Game customers are “drinking from the firehose”; how do you stand out from the noise?

6 Rift sales up, player counts "way up" with switch to free-to-play

A year ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing

1 Nissan enters eSports arena with team sponsorship

A year ago Massive audience numbers are pulling in major advertisers to drive brand recognition

9 End times for walled gardens

A year ago Consoles are starting to allow cross-platform gaming, and it will change the market forever

1 Mobile game market growth, opportunity

A year ago Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead

Sega sets its sights on Rome

A year ago Publisher gives new Total War entry the series' largest marketing campaign to date

Zynga must change the fundamentals of its business

A year ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do

5 Meteor not spending any money on advertising Hawken

A year ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

7 Design for Marketing: A Manifesto

Opinion A year ago Game designers and game marketers need to work together from the very start of a project

1 Game consoles' sluggish sales demand a price cut

A year ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season

CBS Interactive "Playing Aggressively" in eSports

A year ago We talk to CBSi's SVP and the new VP of eSports about their media strategy

6 How World of Tanks Is Revolutionizing Xbox

A year ago Why console gaming may change forever, and what Wargaming is planning with Chris Taylor

9 Microsoft: Xbox One policy reversals not a shift away from digital

A year ago Marc Whitten says "shame on us" for not communicating, engaging with community better

18 Ubisoft: "We won't even start" a game if it can't be a franchise

A year ago Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal

Exclusive

14 PS4, Xbox One shortages: The real deal or marketing ploy?

A year ago [a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out

17 Game Pricing Under Fire

A year ago The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle

1 Thomas Was Alone most successful on PS Plus

A year ago Mike Bithell says more people played his game from Sony's subscription service than any other platform

4 Xbox One being pitched to small businesses

A year ago Microsoft says big-screen video conferencing with Skype, cloud storage, and web apps justifies $500 business expense

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4 Saints Row 4 dev unconcerned with next-gen competition

A year ago Volition's Jim Boone isn't worried about current-gen effort being overshadowed by PS4 and Xbox One anticipation

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4 Free-to-Play Marketing: Positioning and Proposition

A year ago In an extract from Will Luton's new book, we look at marketing techniques and the high-level proposition of your free-to-play video game

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50 Sony: Most gamers "don't want to buy online right now"

A year ago Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important

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