Marketing

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31 Nintendo runs afoul of GLAAD

A year ago LGBT advocacy group takes issue with Tomodachi Life's exclusion of gay marriage, Nintendo says it wasn't attempting social commentary

7 Valve refunding Earth: Year 2066 customers

A year ago Early Access game pulled from sale on Steam for dishonest marketing tactics

19 Activision backs Destiny with $500m launch investment

A year ago "The stakes for us are getting bigger" - Bobby Kotick, CEO

How Watch Dogs' delay helped marketing

A year ago Ubisoft's Tony Key looks on the bright side of having a new IP delayed at the last minute

Activision: TV marketing still needed to make a blockbuster game

A year ago Activision's Jonathan Anastas talks about the growing importance of social media in game marketing but underscores TV for AAA console

21 Nintendo skipping E3 media briefing again

A year ago Nokia Theatre to be used for Wii U Smash Bros. tournament as new game news saved for "Digital Event"

NCsoft invests $4.8 million in Korean web comics firm

A year ago Deal with Lezhin Entertainment will yield new promotional opportunities

Exclusive

4 Community is a double-edged sword

A year ago Kerbal Space Program's director of PR on the power of fans, and why building community goes a lot further than forums

Wargaming to invest $10m in eSports in 2014

A year ago CEO Victor Kisyli claims company is responding to demand among players

Exclusive

6 Spil: Casual games "just don't pay the bills any more"

A year ago CEO Eric Goossens on the shrinking opportunities in casual development, and Spil's solution to the problem

Consoles still lend credibility - Bithell

A year ago Thomas Was Alone creator explains the value of effective curation as Steam opens the content floodgates

1 Disney to buy Maker Studios for $500 million

A year ago YouTube video network could receive a further $450 million based on future performance

3 Riot lands Game of Thrones promotion in League of Legends

A year ago eSports is increasingly becoming an attractive ad opportunity for major brands

Exclusive

5 Player retention is the key to success - Steve Nix

A year ago Former id software and GameStop exec launches Yvolver, a new loyalty rewards-based platform to assist mobile developers with engagement

4 Minecraft movie in works at Warner Bros.

A year ago Mojang cofounder confirms project, concerns about indie hit "jumping the shark"

3 MMORPGs: Time to level up

Opinion A year ago Steve Peterson looks at the current MMORPG landscape, the marketing challenges, and what lies ahead

NBA execs on the power of video games

A year ago With the NBA attracting a global audience, the league's reach is getting a boost from video games across varying platforms

8 Conan O'Brien charges for Clueless Gamer reviews

A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

18 Machinima and Microsoft had deal for paid Xbox One endorsements

A year ago [UPDATE] Videos promoting Xbox One received extra cash for page views; companies issue joint statement on "typical marketing partnership"

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1 Aiming at the New Influencers

A year ago Digital natives have increasing reach and authority on the internet, and reaching them is key for brand marketers

22 2014: Year of the Indie?

Opinion A year ago Being a successful indie developer is getting both easier and tougher

31 Nintendo targeting Wii U marketing to kids, families

A year ago Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences

Exclusive

3 "Fast follow" no longer works in mobile

A year ago As TinyCo gets into licensed fare with Family Guy, studio's Andrew N. Green says quality games, more traditional marketing key for future

14 YouTubers hit with wave of copyright claims

A year ago New measures spell trouble for monetisation on user-created videos, several publishers distance themselves from crackdown

8 iOS cost per install to exceed $7 over holidays

A year ago Superdata warns of "user acquisition bloodbath," suggests skipping the seasonal marketing push

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