Marketing

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Jobs

SGN hires Activision veteran as VP of communications

A year ago Ryh-Ming Poon brings extensive experience from GameFly, Machinima and Activision

1 LoopMe predicts $500 million annual mobile ad budgets

A year ago "Mobile is disrupting television advertising, and television advertising is a $200 billion marketplace"

Exclusive

1 Attack of the Indies: How devs can master social media in 5 simple steps

A year ago Keith Andrew unlocks the secrets of social media marketing

RockYou acquires PlayHaven ad network

A year ago The "recycled games" business model is still working well for RockYou

Exclusive

Taking Deus Ex beyond the core

A year ago Global brand director explains the strategy behind mysterious Twitch campaign to announce Mankind Divided

Exclusive

32 Indies must learn to love marketing

Opinion A year ago Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too

6 Only 2.4% of gaming views on YouTube come from official channels

A year ago Fan-made content remains king, with Minecraft ruling the roost

2 Playing The App Store Blues

Opinion A year ago Developers have many complaints about Apple's App Store, but success is possible despite these issues

6 Apps are the most competitive market ever - Rovio exec

A year ago VP of acquisition and engagement says user acquisition costs must be part of core development budget

Exclusive

3 "I had my first build in a few hours, so why not share it?"

A year ago Steam Spy creator Sergey Galyonkin talks data, disclaimers and the margin of error

Nobody's figured out how to market mobile - Bing Gordon

A year ago Former EA exec says selling a game's social aspects is still a mystery, dismisses cloud gaming as "a fake demo" that doesn't work outside the showroom

1 FTC approves Sony PS Vita settlement

A year ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

Exclusive

23 Publishers must stop marketing adult games to kids

Opinion A year ago Police action is going too far - but the industry does nothing to help embattled parents

2 Steam data reveals impact of Discovery update

A year ago More games reaching more customers, more often

1 Supercell at the Super Bowl

A year ago "It wasn't about getting our game in front of however many millions of eyeballs"

11 Hideo Kojima removed from Metal Gear marketing

A year ago [UPDATE] Fallout between Konami and Kojima Productions reportedly has developer departing after completion of Metal Gear Solid V

4 A word on dealing with publishers: Don't

A year ago Skulls of the Shogun dev Borut Pfeifer cautions indies against signing deals for marketing help, says many exist to leech value

Exclusive

13 The Curation Question

A year ago Can developers earn a crust on the App Store without Apple's aid?

Z2 Live vets form new mobile consultancy

A year ago Mobile Game Partners will offer bespoke services to mobile devs under a payment-on-success model

5 Apple promotes "Pay Once & Play" games

A year ago Dozens of games without in-app purchases receive prominent placement on App Store

1 Minecraft dominates YouTube gaming views - Study

A year ago Mojang game accounts for three times as much traffic as next biggest game franchise

Jobs

Sega rounds out new look marketing team

A year ago Anna Downing promoted to Head of Product Marketing, will report to new European Marketing Director

2 Assassin's Creed movie dated

A year ago Michael Fassbender feature film to hit theaters December 21, 2016

Exclusive

Mobile Game Marketing in 2015

A year ago How big brands, retargeting, programmatic buying and more will change the landscape

Exclusive

Penny Arcade, IGDA sign with new PR firm

A year ago Bohle veteran Robert Brown launches Stride PR, brings previous clients with him

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