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3 DeltaDNA: Whales don't respond to expensive items

3 months ago New data shows that, "very expensive individual items or bundles will not make an impact" on monetisation

Hearthstone hits 50m players

3 months ago Blizzard releases Whispers of the Old Gods expansion


Free-to-play not viable on VR just yet - Palm

3 months ago Resolution Games CEO explains why his Gear VR game Bait! runs on microtransactions anyway, and why VR is in for some bad press

4 Slice: Mobile gamers spend average of $87 on in-app purchases

3 months ago Game Of War players spend, on average, $550 to achieve victory


Spicy Horse cuts staff in move away from "brutal" F2P market

3 months ago American McGee's Shanghai studio will continue with a core team, new projects to be announced soon

Constructing a "Tower of Want"

4 months ago N3twork monetization pro Ethan Levy explains what free-to-play developers could learn from San Francisco's housing market

"Payers are the most insanely engaged people you can imagine"

4 months ago Ex-Playdom creative director Eric Todd says free-to-play devs must design games for people who will average 5 hours of playtime a day


3 How free-to-play has evolved game marketing

4 months ago Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger


"Console games can be for Christmas, but free-to-play is for life"

5 months ago As Space Ape partners with Hasbro for Transformers, the management talk commitment

1 Ex-King devs launch Snowprint Studios

7 months ago Alexander Ekvall and Patrik Lindegrén co-found start-up to focus on mobile free-to-play midcore games

5 Konami rolling out free-to-play Pro Evo Soccer

7 months ago "Entry level" version includes exhibition and microtransaction-driven myClub modes

The9 locks down Cross Fire 2

8 months ago Publisher signs $500 million-deal for five-year Chinese exclusivity window on sequel to Smilegate's $1 billion free-to-play shooter

7 Google Play to introduce mandatory "ad funded" label - report

8 months ago App developers must register relevant content by January 2016 or risk suspension

Nintendo's first mobile games will be free-to-play

8 months ago DeNA CEO confirms that the initial games to come from its alliance with Nintendo will indeed be F2P


21 "No one is actually good at Candy Crush" - Divnich

8 months ago Tilting Point VP of product strategy says games offering illusion of skill dominate US mobile charts, indies need to develop for more than themselves

2 Quake Live no longer free-to-play

9 months ago Developer id resets stats and retires subscriptions as game adopts a $10 entry fee, integrates Steamworks


9 "The very low end of mobile development is likely to go away"

9 months ago Kabam president Aaron Loeb on the shift towards fewer, bigger mobile releases among the market's leading companies

Bandai Namco pulls plug on Rise of Incarnates

9 months ago Free-to-play arena combat game goes dark after less than a year on Steam


Aeria Games hires two marketing execs

9 months ago Christian Streil and Johannes Rolf join the online free-to-play developer


2 Mobile barriers to entry growing exponentially - Scopely

10 months ago CEO of The Walking Dead: Road to Survival publisher says it's a person-eat-person business increasingly favoring the established hitmakers


1 Grind and bear it

10 months ago Mobile hit Alphabear's infinite honey breaks the free-to-play formula, but makes for a hard-to-balance game

SoulCalibur Lost Swords to close November 30

10 months ago Free-to-play spin on fighting game shuts down after 1.5 years

4 Amazon Underground turns free-to-play into "actually free"

11 months ago Online retailer program pays publishers per-minute for Android customers' use of games and apps

Moshi Monsters, Bin Weevils slapped by ad watchdog

11 months ago ASA forbids kids' free-to-play games from using "Join now" commands for subscription prompts


1 Keith Anderson is Wargaming's new EU Marketing and Coms director

11 months ago Wizards of the Coast veteran joins Paris office

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