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6 Google Play to introduce mandatory "ad funded" label - report

6 days ago App developers must register relevant content by January 2016 or risk suspension

Nintendo's first mobile games will be free-to-play

13 days ago DeNA CEO confirms that the initial games to come from its alliance with Nintendo will indeed be F2P


21 "No one is actually good at Candy Crush" - Divnich

13 days ago Tilting Point VP of product strategy says games offering illusion of skill dominate US mobile charts, indies need to develop for more than themselves

2 Quake Live no longer free-to-play

27 days ago Developer id resets stats and retires subscriptions as game adopts a $10 entry fee, integrates Steamworks


9 "The very low end of mobile development is likely to go away"

28 days ago Kabam president Aaron Loeb on the shift towards fewer, bigger mobile releases among the market's leading companies

Bandai Namco pulls plug on Rise of Incarnates

A month ago Free-to-play arena combat game goes dark after less than a year on Steam


Aeria Games hires two marketing execs

A month ago Christian Streil and Johannes Rolf join the online free-to-play developer


2 Mobile barriers to entry growing exponentially - Scopely

2 months ago CEO of The Walking Dead: Road to Survival publisher says it's a person-eat-person business increasingly favoring the established hitmakers


1 Grind and bear it

2 months ago Mobile hit Alphabear's infinite honey breaks the free-to-play formula, but makes for a hard-to-balance game

SoulCalibur Lost Swords to close November 30

2 months ago Free-to-play spin on fighting game shuts down after 1.5 years

4 Amazon Underground turns free-to-play into "actually free"

2 months ago Online retailer program pays publishers per-minute for Android customers' use of games and apps

Moshi Monsters, Bin Weevils slapped by ad watchdog

2 months ago ASA forbids kids' free-to-play games from using "Join now" commands for subscription prompts


1 Keith Anderson is Wargaming's new EU Marketing and Coms director

3 months ago Wizards of the Coast veteran joins Paris office

Nexon sees revenues jump 16% in Q2

3 months ago Free-to-play publisher cites success of Dungeon&Fighter along with DomiNations

6 Nexon to publish free-to-play Titanfall in Asia

3 months ago EA has partnered with the free-to-play company to bring an online PC version to Asia


2 How intelligent in-game ads can change free-to-play

3 months ago Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy

GREE opens new studios in Berlin, Melbourne

3 months ago Mobile publisher acquires Australian dev Twiitch, which will lead the Melbourne studio


Is there a moment in my game worth sharing?

4 months ago David Perry offers a key question for devs in the future, reflects on his path from free-to-play to streaming


22 Fallout Shelter shatters the dogma of core gamers hating F2P

Opinion 4 months ago If the brand, the game and the business model are right, core F2P can be just as successful in the west as it has been in Japan


"We're trying to make 25 games this year. It's ridiculous"

5 months ago Mirko Topalski of Eipix on the limits of ambition


23 F2P Comes of Age: How to make money without being 'evil'

5 months ago Digital Dragons in Kraków delivers the goods

Wargaming partners with mobile casual developer

6 months ago Deal with Melesta Games to let World of Tanks company "experiment with new business models"


12 Discoverability is not the platform holders' problem

6 months ago FunPlus head of biz dev and former App Store games manager Greg Essig on mobile challenges and how PublishingPlus helps devs tackle them

26 Nintendo's mobile strategy: No whales

6 months ago Iwata shuns free-to-play conventional wisdom, sheds light on philosophy behind upcoming NX game system


Happy fans equal happy returns

6 months ago Big Viking's Albert Lai shares lessons from taking Zynga's doomed YoVille and growing it back up as YoWorld

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