Free-to-Play

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3 DeltaDNA: Whales don't respond to expensive items

4 months ago New data shows that, "very expensive individual items or bundles will not make an impact" on monetisation

Hearthstone hits 50m players

4 months ago Blizzard releases Whispers of the Old Gods expansion

Exclusive

Free-to-play not viable on VR just yet - Palm

5 months ago Resolution Games CEO explains why his Gear VR game Bait! runs on microtransactions anyway, and why VR is in for some bad press

4 Slice: Mobile gamers spend average of $87 on in-app purchases

5 months ago Game Of War players spend, on average, $550 to achieve victory

Jobs

Spicy Horse cuts staff in move away from "brutal" F2P market

5 months ago American McGee's Shanghai studio will continue with a core team, new projects to be announced soon

Constructing a "Tower of Want"

6 months ago N3twork monetization pro Ethan Levy explains what free-to-play developers could learn from San Francisco's housing market

"Payers are the most insanely engaged people you can imagine"

6 months ago Ex-Playdom creative director Eric Todd says free-to-play devs must design games for people who will average 5 hours of playtime a day

Exclusive

3 How free-to-play has evolved game marketing

6 months ago Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger

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"Console games can be for Christmas, but free-to-play is for life"

7 months ago As Space Ape partners with Hasbro for Transformers, the management talk commitment

1 Ex-King devs launch Snowprint Studios

9 months ago Alexander Ekvall and Patrik Lindegrén co-found start-up to focus on mobile free-to-play midcore games

5 Konami rolling out free-to-play Pro Evo Soccer

9 months ago "Entry level" version includes exhibition and microtransaction-driven myClub modes

The9 locks down Cross Fire 2

10 months ago Publisher signs $500 million-deal for five-year Chinese exclusivity window on sequel to Smilegate's $1 billion free-to-play shooter

7 Google Play to introduce mandatory "ad funded" label - report

10 months ago App developers must register relevant content by January 2016 or risk suspension

Nintendo's first mobile games will be free-to-play

10 months ago DeNA CEO confirms that the initial games to come from its alliance with Nintendo will indeed be F2P

Exclusive

21 "No one is actually good at Candy Crush" - Divnich

10 months ago Tilting Point VP of product strategy says games offering illusion of skill dominate US mobile charts, indies need to develop for more than themselves

2 Quake Live no longer free-to-play

10 months ago Developer id resets stats and retires subscriptions as game adopts a $10 entry fee, integrates Steamworks

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9 "The very low end of mobile development is likely to go away"

10 months ago Kabam president Aaron Loeb on the shift towards fewer, bigger mobile releases among the market's leading companies

Bandai Namco pulls plug on Rise of Incarnates

11 months ago Free-to-play arena combat game goes dark after less than a year on Steam

Jobs

Aeria Games hires two marketing execs

11 months ago Christian Streil and Johannes Rolf join the online free-to-play developer

Exclusive

2 Mobile barriers to entry growing exponentially - Scopely

A year ago CEO of The Walking Dead: Road to Survival publisher says it's a person-eat-person business increasingly favoring the established hitmakers

Exclusive

1 Grind and bear it

A year ago Mobile hit Alphabear's infinite honey breaks the free-to-play formula, but makes for a hard-to-balance game

SoulCalibur Lost Swords to close November 30

A year ago Free-to-play spin on fighting game shuts down after 1.5 years

4 Amazon Underground turns free-to-play into "actually free"

A year ago Online retailer program pays publishers per-minute for Android customers' use of games and apps

Moshi Monsters, Bin Weevils slapped by ad watchdog

A year ago ASA forbids kids' free-to-play games from using "Join now" commands for subscription prompts

Jobs

1 Keith Anderson is Wargaming's new EU Marketing and Coms director

A year ago Wizards of the Coast veteran joins Paris office

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