Layoffs strike Gameforge as publisher abandons mobile

German firm will focus entirely on PC games, loses an estimated 90 people

By James Batchelor

DeltaDNA: Whales don't respond to expensive items

New data shows that, "very expensive individual items or bundles will not make an impact" on monetisation

By Matthew Handrahan

Hearthstone hits 50m players

Blizzard releases Whispers of the Old Gods expansion

By Rachel Weber

Free-to-play not viable on VR just yet - Palm

Resolution Games CEO explains why his Gear VR game Bait! runs on microtransactions anyway, and why VR is in for some bad press

By Brendan Sinclair

Slice: Mobile gamers spend average of $87 on in-app purchases

Game Of War players spend, on average, $550 to achieve victory

By Rachel Weber

Spicy Horse cuts staff in move away from "brutal" F2P market

American McGee's Shanghai studio will continue with a core team, new projects to be announced soon

By Matthew Handrahan

Constructing a "Tower of Want"

N3twork monetization pro Ethan Levy explains what free-to-play developers could learn from San Francisco's housing market

By Brendan Sinclair

"Payers are the most insanely engaged people you can imagine"

Ex-Playdom creative director Eric Todd says free-to-play devs must design games for people who will average 5 hours of playtime a day

By Brendan Sinclair

How free-to-play has evolved game marketing

Understanding release timing, consumer behavior and analytics has become key, says Crucial Path Media's Dirk Metzger

By Dirk Metzger

"Console games can be for Christmas, but free-to-play is for life"

As Space Ape partners with Hasbro for Transformers, the management talk commitment

By Dan Pearson

Ex-King devs launch Snowprint Studios

Alexander Ekvall and Patrik Lindegrén co-found start-up to focus on mobile free-to-play midcore games

By Brendan Sinclair

Konami rolling out free-to-play Pro Evo Soccer

"Entry level" version includes exhibition and microtransaction-driven myClub modes

By Brendan Sinclair

The9 locks down Cross Fire 2

Publisher signs $500 million-deal for five-year Chinese exclusivity window on sequel to Smilegate's $1 billion free-to-play shooter

By Brendan Sinclair

Google Play to introduce mandatory "ad funded" label - report

App developers must register relevant content by January 2016 or risk suspension

By Matthew Handrahan

Nintendo's first mobile games will be free-to-play

DeNA CEO confirms that the initial games to come from its alliance with Nintendo will indeed be F2P

By James Brightman

"No one is actually good at Candy Crush" - Divnich

Tilting Point VP of product strategy says games offering illusion of skill dominate US mobile charts, indies need to develop for more than themselves

By Brendan Sinclair

Quake Live no longer free-to-play

Developer id resets stats and retires subscriptions as game adopts a $10 entry fee, integrates Steamworks

By Brendan Sinclair

"The very low end of mobile development is likely to go away"

Kabam president Aaron Loeb on the shift towards fewer, bigger mobile releases among the market's leading companies

By Matthew Handrahan

Bandai Namco pulls plug on Rise of Incarnates

Free-to-play arena combat game goes dark after less than a year on Steam

By Brendan Sinclair

Aeria Games hires two marketing execs

Christian Streil and Johannes Rolf join the online free-to-play developer

By James Brightman

Mobile barriers to entry growing exponentially - Scopely

CEO of The Walking Dead: Road to Survival publisher says it's a person-eat-person business increasingly favoring the established hitmakers

By Brendan Sinclair

Grind and bear it

Mobile hit Alphabear's infinite honey breaks the free-to-play formula, but makes for a hard-to-balance game

By Brendan Sinclair

SoulCalibur Lost Swords to close November 30

Free-to-play spin on fighting game shuts down after 1.5 years

By Rachel Weber

Amazon Underground turns free-to-play into "actually free"

Online retailer program pays publishers per-minute for Android customers' use of games and apps

By Brendan Sinclair

Moshi Monsters, Bin Weevils slapped by ad watchdog

ASA forbids kids' free-to-play games from using "Join now" commands for subscription prompts

By Brendan Sinclair

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