Advertising

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EA signs branding deal for Sims Social

2 years ago Unilever collaboration a first for the publisher, brands will appear in popular game

Rift marketer says there is still room for MMOs with subscriptions

2 years ago Also Jim Butler says that having the game free until level 20 has helped with engagement

En Masse talks action focus in TERA marketing

2 years ago MMO-FO ads predicated upon the game's combat

Ex-Atari CEO joins Tap.Me board

2 years ago Mobile advertising platform also raises $3.2 million in VC funding

130 apps helped by Tapjoy Android Fund

2 years ago Programme to port games to Android continues to grow

Advertiser Appssavvy raises $7.1 million

2 years ago First round funding extension for company specialising in pop up gaming ads

1 In-game ads firm Double Fusion acquires NeoEdge

2 years ago Advertising platform adds social and casual to core mix

Jobs lost at ad firm IGA Worldwide

2 years ago In-game ad company for Activision and Codemasters makes cuts from 22 man team

[a]list Games secures $9.3 million investment

2 years ago Financial boost for digital games marketing firm

Chartboost raises $2 million in funding

2 years ago Investment will fund expansion and refinement of mobile ad-serving technology

Tap.Me appoints new CEO

2 years ago Matt Spiegel joins games marketing start up after 4 years with Omnicom Media Group

UK to get world exclusive MW3 trailer tonight

2 years ago Halftime ad during international football to show single player campaign

2 Former THQ exec launches marketing agency for indies

2 years ago Surprise Attack goes live with four Australian clients

EA to launch advertising data service for marketeers

2 years ago Legend Suite provides metrics and effectiveness insight

Bigpoint hires Intergi for US expansion

2 years ago German gaming portal signs deal with specialist marketing company

8 Tapjoy criticises "terrible" Apple policy change

3 years ago CEO argues banning pay per install apps restricts consumer choice and dev revenue

1 Video: NUads coming to Kinect-equipped Xbox 360s

3 years ago Microsoft hoping to add revenue stream with interactive advertising

10 Microsoft planning Kinect dashboard ads?

3 years ago NUAds trademark hints at motion-controlled advertising for Xbox 360

Nought to 55 million in 12 months

3 years ago Tuomas Rinta tells us how Applifier built an empire

Exclusive

Applifier: Facebook reliance is "our single failure"

3 years ago But research and development head says service is looking at new platforms, getting back to indie support

Rose Amongst Thorns

3 years ago We R Interactive's CEO and co-founder on advergames, gamification and why they shouldn't be dirty words.

4 In-game video advertising hits Facebook

3 years ago Trials begin as users earn Facebook Credits from watching sponsored videos

2 EA sees "buckets of money" in cross-platform ads

3 years ago Exec predicts rocketing sales once metrics become standardised

Livingstone backs new Facebook ads company

3 years ago Appatyze to auction in-app ads for Facebook

Exclusive

76 Gamestation defends "sexist" advertising

3 years ago "Gamestation has always been slightly edgy and occasionally controversial"

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