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Video: NUads coming to Kinect-equipped Xbox 360s
A year ago Microsoft hoping to add revenue stream with interactive advertising
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Microsoft planning Kinect dashboard ads?
A year ago NUAds trademark hints at motion-controlled advertising for Xbox 360
Applifier: Facebook reliance is "our single failure"
2 years ago But research and development head says service is looking at new platforms, getting back to indie support
Nought to 55 million in 12 months
2 years ago Tuomas Rinta tells us how Applifier built an empire
Rose Amongst Thorns
2 years ago We R Interactive's CEO and co-founder on advergames, gamification and why they shouldn't be dirty words.
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In-game video advertising hits Facebook
2 years ago Trials begin as users earn Facebook Credits from watching sponsored videos
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EA sees "buckets of money" in cross-platform ads
2 years ago Exec predicts rocketing sales once metrics become standardised
Livingstone backs new Facebook ads company
2 years ago Appatyze to auction in-app ads for Facebook
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Gamestation defends "sexist" advertising
2 years ago "Gamestation has always been slightly edgy and occasionally controversial"
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Bulletstorm promo game downloaded 1.25m times
2 years ago Epic's 'Duty Calls' spoof game lampoons Activision
2K confirms sponsorship deal with ESPN
2 years ago Publisher to feature in channel's European NBA coverage
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Study predicts ten-fold rise in yearly mobile game ad-spend
2 years ago Juniper Research foresees massive lift to $894 million in five years
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Xbox Live Hits the Ad Spot
Opinion 2 years ago BDRC Continental's Max Willey looks at in-game advertising on Microsoft's online platform
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EA cools interest on in-game advertising
2 years ago "Those days are over," says free-to-play boss of in-game billboards
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In-game ads pivotal in changing perception of games business
2 years ago Few people recognise ads convinced global brands that games aren't just for kids, says Bartlett
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IGA co-founder Ed Bartlett
2 years ago As its biggest advocate moves on, what next for the in-game advertising business?
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Blockbuster launches $20m US marketing comeback
2 years ago Beleagured rental chain offers first ad campaign since 2007
Ed Bartlett leaves IGA Worldwide
2 years ago Co-founder of in-game ads firm leaves to pursue new interests
FarmVille promoting Dreamworks movie in-game
2 years ago Zynga's Facebook titan to advertise animated movie Megamind
WWE ramps up marketing support for THQ games
2 years ago Wrestling firm to promote publisher's licensed titles in its TV shows and events
Microsoft to retire Massive in-game ads brand by year end
2 years ago Company confirms closure, will integrate tech into first-party ads business
1
MySpace, apps found sharing UIDs despite promises
2 years ago Ads still sending data to external agencies after pledge to discontinue practice
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Microsoft confirms Kinect release line-up
2 years ago Seventeen games launching with accessory in US, nineteen in Europe
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Report: Microsoft to close in-game ads dept Massive
2 years ago Already looking to offload 2006's multi-million acquisition, claim sources
RockYou spreading ad technique across Facebook
2 years ago Social developer lending Deal of The Day system to other devs
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