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4 Sony hires new firm for PlayStation media business

3 years ago Carat Media will help Sony launch the PlayStation 4

Warren Jenson joins Tapjoy board

3 years ago Ex-Electronic Arts CFO named the newest director of mobile ad outfit

7 Xbox Live: expect more TV ads

3 years ago Microsoft touts NUads success, notes that "you can expect more investment from us"

Exclusive

Hunger Games dev: "We are changing the way Hollywood does business"

3 years ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"

FTC: Kids' apps need better disclosure

3 years ago Federal Trade Commission survey finds mobile app policies frequently inadequate, sometimes simply lying

57 Square-Enix pulls controversial Hitman ad campaign

3 years ago Publisher forced to retract "assassination" app after industry outcry UPDATE: Square-Enix statement issued

2 Ubisoft leads new video game marketing awards nominations

3 years ago Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris

Exclusive

4 Zynga can be saved with advertising, says Pachter

3 years ago The analyst also details his bearish opinion on the Wii U

13 Sony sues Kevin Butler actor for breach of contract

3 years ago Jerry Lambert appears in Nintendo Wii promotion for Bridgestone tires

Exclusive

Guaranteed to Earn - The Power of Earned in an Integrated Campaign

3 years ago Simon Ward talks establishing a meaningful relationship between brands and consumers using an integrated campaign

1 Penny Arcade Kickstarter hits 'no-ads' goal in last hours

3 years ago Front page will be ad free for a year after readers vote with wallets

1 EA spent $2.75m on Facebook ads for Battlefield 3

3 years ago Publisher attributes $12.1m worth of sales to campaign, a return of 440%

1 Android driving majority of mobile ad impressions - report

3 years ago Adfonic indicates that Android is the most popular phone worldwide

Tapjoy partners with Kabam

3 years ago Kabam to use Tapjoy's advertising and marketing network

3 Microsoft Launches NUads On Xbox LIVE

3 years ago NUads use Kinect, offer feedback to advertisers

4 Mass Effect 3 cleared by UK advertising regulator

3 years ago Electronic Arts is found "not in breach of advertising standards"

31 Sony patents game pausing ads

4 years ago Designed to stop and start game play while advert shows

Tapjoy Asia Fund looks to support free-to-play apps

4 years ago $5 million to support development, funding, marketing, and distribution services

4 Brands ready to invade Draw Something

4 years ago Zynga plans to monetise latest acquisition with in-game advertising

Call of Duty: Black Ops II to benefit from "bold new marketing campaign"

4 years ago Activision partnering with 72andSunny as well as The Ant Farm for Black Ops II marketing needs

Exclusive

Why the AAA licensed game market is shrinking

4 years ago Publishers will only invest in the most prominent of brands

Exclusive

Brands increasingly looking at routes other than through publishers

4 years ago With this new trend, game publishers should be concerned, says Patrick Sweeney

Tapjoy study finds consumers choosing ads with incentives

4 years ago Ads with rewards are gaining traction amongst consumers

Microsoft adds ESPN, CBS, Last.fm to Xbox Live advertising roster

4 years ago The companies join MSNBC, TMZ, and UFC, among others

1 Ken Levine on why games get "overexposed" before release

4 years ago There's a reason there have been so many touchpoints for BioShock Infinite

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