3 years ago Microsoft touts NUads success, notes that "you can expect more investment from us"
3 years ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"
3 years ago Federal Trade Commission survey finds mobile app policies frequently inadequate, sometimes simply lying
3 years ago Publisher forced to retract "assassination" app after industry outcry UPDATE: Square-Enix statement issued
3 years ago Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris
3 years ago The analyst also details his bearish opinion on the Wii U
3 years ago Jerry Lambert appears in Nintendo Wii promotion for Bridgestone tires
3 years ago Simon Ward talks establishing a meaningful relationship between brands and consumers using an integrated campaign
3 years ago Front page will be ad free for a year after readers vote with wallets
3 years ago Publisher attributes $12.1m worth of sales to campaign, a return of 440%
3 years ago Adfonic indicates that Android is the most popular phone worldwide
3 years ago Kabam to use Tapjoy's advertising and marketing network
3 years ago Electronic Arts is found "not in breach of advertising standards"
3 years ago Designed to stop and start game play while advert shows
3 years ago $5 million to support development, funding, marketing, and distribution services
3 years ago Zynga plans to monetise latest acquisition with in-game advertising
3 years ago Activision partnering with 72andSunny as well as The Ant Farm for Black Ops II marketing needs
3 years ago Publishers will only invest in the most prominent of brands
3 years ago With this new trend, game publishers should be concerned, says Patrick Sweeney
3 years ago Ads with rewards are gaining traction amongst consumers
3 years ago The companies join MSNBC, TMZ, and UFC, among others
3 years ago There's a reason there have been so many touchpoints for BioShock Infinite
3 years ago With thousands of new apps everyday, William Volk says, "You have to be better than the rest"