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Tapjoy Asia Fund looks to support free-to-play apps

2 years ago $5 million to support development, funding, marketing, and distribution services

4 Brands ready to invade Draw Something

2 years ago Zynga plans to monetise latest acquisition with in-game advertising

Call of Duty: Black Ops II to benefit from "bold new marketing campaign"

2 years ago Activision partnering with 72andSunny as well as The Ant Farm for Black Ops II marketing needs


Why the AAA licensed game market is shrinking

2 years ago Publishers will only invest in the most prominent of brands


Brands increasingly looking at routes other than through publishers

2 years ago With this new trend, game publishers should be concerned, says Patrick Sweeney

Tapjoy study finds consumers choosing ads with incentives

2 years ago Ads with rewards are gaining traction amongst consumers

Microsoft adds ESPN, CBS, to Xbox Live advertising roster

2 years ago The companies join MSNBC, TMZ, and UFC, among others

1 Ken Levine on why games get "overexposed" before release

2 years ago There's a reason there have been so many touchpoints for BioShock Infinite

4 PlayScreen talks advertising as differentiator for apps

2 years ago With thousands of new apps everyday, William Volk says, "You have to be better than the rest"

1 Bethesda wins big at Game Marketing Awards 2012

3 years ago Bethesda named Marketing Team of the Year thanks to Skyrim advertising

CBS Interactive partners with TwitchTV and Major League Gaming

3 years ago CBS jumps head-first into live gaming and eSports with two new partnerships

God of War believed to be subject of PlayStation Facebook tease

3 years ago Kratos may yet return

EA signs branding deal for Sims Social

3 years ago Unilever collaboration a first for the publisher, brands will appear in popular game

Rift marketer says there is still room for MMOs with subscriptions

3 years ago Also Jim Butler says that having the game free until level 20 has helped with engagement

En Masse talks action focus in TERA marketing

3 years ago MMO-FO ads predicated upon the game's combat

Ex-Atari CEO joins Tap.Me board

3 years ago Mobile advertising platform also raises $3.2 million in VC funding

130 apps helped by Tapjoy Android Fund

3 years ago Programme to port games to Android continues to grow

Advertiser Appssavvy raises $7.1 million

3 years ago First round funding extension for company specialising in pop up gaming ads

1 In-game ads firm Double Fusion acquires NeoEdge

3 years ago Advertising platform adds social and casual to core mix

Jobs lost at ad firm IGA Worldwide

3 years ago In-game ad company for Activision and Codemasters makes cuts from 22 man team

[a]list Games secures $9.3 million investment

3 years ago Financial boost for digital games marketing firm

Chartboost raises $2 million in funding

3 years ago Investment will fund expansion and refinement of mobile ad-serving technology

Tap.Me appoints new CEO

3 years ago Matt Spiegel joins games marketing start up after 4 years with Omnicom Media Group

UK to get world exclusive MW3 trailer tonight

3 years ago Halftime ad during international football to show single player campaign

2 Former THQ exec launches marketing agency for indies

3 years ago Surprise Attack goes live with four Australian clients

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