Advertising

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3 Microsoft Launches NUads On Xbox LIVE

2 years ago NUads use Kinect, offer feedback to advertisers

4 Mass Effect 3 cleared by UK advertising regulator

2 years ago Electronic Arts is found "not in breach of advertising standards"

31 Sony patents game pausing ads

2 years ago Designed to stop and start game play while advert shows

Tapjoy Asia Fund looks to support free-to-play apps

3 years ago $5 million to support development, funding, marketing, and distribution services

4 Brands ready to invade Draw Something

3 years ago Zynga plans to monetise latest acquisition with in-game advertising

Call of Duty: Black Ops II to benefit from "bold new marketing campaign"

3 years ago Activision partnering with 72andSunny as well as The Ant Farm for Black Ops II marketing needs

Exclusive

Why the AAA licensed game market is shrinking

3 years ago Publishers will only invest in the most prominent of brands

Exclusive

Brands increasingly looking at routes other than through publishers

3 years ago With this new trend, game publishers should be concerned, says Patrick Sweeney

Tapjoy study finds consumers choosing ads with incentives

3 years ago Ads with rewards are gaining traction amongst consumers

Microsoft adds ESPN, CBS, Last.fm to Xbox Live advertising roster

3 years ago The companies join MSNBC, TMZ, and UFC, among others

1 Ken Levine on why games get "overexposed" before release

3 years ago There's a reason there have been so many touchpoints for BioShock Infinite

4 PlayScreen talks advertising as differentiator for apps

3 years ago With thousands of new apps everyday, William Volk says, "You have to be better than the rest"

1 Bethesda wins big at Game Marketing Awards 2012

3 years ago Bethesda named Marketing Team of the Year thanks to Skyrim advertising

CBS Interactive partners with TwitchTV and Major League Gaming

3 years ago CBS jumps head-first into live gaming and eSports with two new partnerships

God of War believed to be subject of PlayStation Facebook tease

3 years ago Kratos may yet return

EA signs branding deal for Sims Social

3 years ago Unilever collaboration a first for the publisher, brands will appear in popular game

Rift marketer says there is still room for MMOs with subscriptions

3 years ago Also Jim Butler says that having the game free until level 20 has helped with engagement

En Masse talks action focus in TERA marketing

3 years ago MMO-FO ads predicated upon the game's combat

Ex-Atari CEO joins Tap.Me board

3 years ago Mobile advertising platform also raises $3.2 million in VC funding

130 apps helped by Tapjoy Android Fund

3 years ago Programme to port games to Android continues to grow

Advertiser Appssavvy raises $7.1 million

3 years ago First round funding extension for company specialising in pop up gaming ads

1 In-game ads firm Double Fusion acquires NeoEdge

3 years ago Advertising platform adds social and casual to core mix

Jobs lost at ad firm IGA Worldwide

3 years ago In-game ad company for Activision and Codemasters makes cuts from 22 man team

[a]list Games secures $9.3 million investment

3 years ago Financial boost for digital games marketing firm

Chartboost raises $2 million in funding

3 years ago Investment will fund expansion and refinement of mobile ad-serving technology

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