A year ago The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"
A year ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
A year ago Syndicate and SeaNanners on board to "deliver audience engagement"
A year ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release
A year ago "This is a landmark deal for the kids industry"
A year ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"
A year ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport
A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
A year ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals
2 years ago But Dwango Co. share buy is ad-related, not content
2 years ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
2 years ago Company continues to develop services for social and mobile games
2 years ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
2 years ago DoubleClick Ad Exchange also opening up to publishers
2 years ago Deal will provide content and commercial support for XFM
2 years ago Xbox One maker calls dibs on technique to encourage viewership of shows and ads
2 years ago Executive Ken Berry talks about how Killer is Dead will be a unique opportunity for the company
2 years ago Free-to-play online game uses Adults Only rating as selling point, even though it's never been rated at all
2 years ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense
2 years ago Petrol to manage TV, digital, mobile, and print
2 years ago Makes commitment to company that helped market LittleBigPlanet Karting
2 years ago Carat Media will help Sony launch the PlayStation 4
2 years ago Ex-Electronic Arts CFO named the newest director of mobile ad outfit
2 years ago Microsoft touts NUads success, notes that "you can expect more investment from us"
2 years ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"