Advertising

Page 2 of 7   (160 items) « Previous Page Next Page »

FTC: Kids' apps need better disclosure

A year ago Federal Trade Commission survey finds mobile app policies frequently inadequate, sometimes simply lying

57 Square-Enix pulls controversial Hitman ad campaign

A year ago Publisher forced to retract "assassination" app after industry outcry UPDATE: Square-Enix statement issued

2 Ubisoft leads new video game marketing awards nominations

A year ago Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris

Exclusive

4 Zynga can be saved with advertising, says Pachter

A year ago The analyst also details his bearish opinion on the Wii U

13 Sony sues Kevin Butler actor for breach of contract

A year ago Jerry Lambert appears in Nintendo Wii promotion for Bridgestone tires

Exclusive

Guaranteed to Earn - The Power of Earned in an Integrated Campaign

2 years ago Simon Ward talks establishing a meaningful relationship between brands and consumers using an integrated campaign

1 Penny Arcade Kickstarter hits 'no-ads' goal in last hours

2 years ago Front page will be ad free for a year after readers vote with wallets

1 EA spent $2.75m on Facebook ads for Battlefield 3

2 years ago Publisher attributes $12.1m worth of sales to campaign, a return of 440%

1 Android driving majority of mobile ad impressions - report

2 years ago Adfonic indicates that Android is the most popular phone worldwide

Tapjoy partners with Kabam

2 years ago Kabam to use Tapjoy's advertising and marketing network

3 Microsoft Launches NUads On Xbox LIVE

2 years ago NUads use Kinect, offer feedback to advertisers

4 Mass Effect 3 cleared by UK advertising regulator

2 years ago Electronic Arts is found "not in breach of advertising standards"

31 Sony patents game pausing ads

2 years ago Designed to stop and start game play while advert shows

Tapjoy Asia Fund looks to support free-to-play apps

2 years ago $5 million to support development, funding, marketing, and distribution services

4 Brands ready to invade Draw Something

2 years ago Zynga plans to monetise latest acquisition with in-game advertising

Call of Duty: Black Ops II to benefit from "bold new marketing campaign"

2 years ago Activision partnering with 72andSunny as well as The Ant Farm for Black Ops II marketing needs

Exclusive

Why the AAA licensed game market is shrinking

2 years ago Publishers will only invest in the most prominent of brands

Exclusive

Brands increasingly looking at routes other than through publishers

2 years ago With this new trend, game publishers should be concerned, says Patrick Sweeney

Tapjoy study finds consumers choosing ads with incentives

2 years ago Ads with rewards are gaining traction amongst consumers

Microsoft adds ESPN, CBS, Last.fm to Xbox Live advertising roster

2 years ago The companies join MSNBC, TMZ, and UFC, among others

1 Ken Levine on why games get "overexposed" before release

2 years ago There's a reason there have been so many touchpoints for BioShock Infinite

4 PlayScreen talks advertising as differentiator for apps

2 years ago With thousands of new apps everyday, William Volk says, "You have to be better than the rest"

1 Bethesda wins big at Game Marketing Awards 2012

2 years ago Bethesda named Marketing Team of the Year thanks to Skyrim advertising

CBS Interactive partners with TwitchTV and Major League Gaming

2 years ago CBS jumps head-first into live gaming and eSports with two new partnerships

God of War believed to be subject of PlayStation Facebook tease

2 years ago Kratos may yet return

Page 2 of 7   (160 items) « Previous Page Next Page »