A year ago Ex-Electronic Arts CFO named the newest director of mobile ad outfit
A year ago Microsoft touts NUads success, notes that "you can expect more investment from us"
A year ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"
A year ago Federal Trade Commission survey finds mobile app policies frequently inadequate, sometimes simply lying
A year ago Publisher forced to retract "assassination" app after industry outcry UPDATE: Square-Enix statement issued
A year ago Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris
2 years ago The analyst also details his bearish opinion on the Wii U
2 years ago Jerry Lambert appears in Nintendo Wii promotion for Bridgestone tires
2 years ago Simon Ward talks establishing a meaningful relationship between brands and consumers using an integrated campaign
2 years ago Front page will be ad free for a year after readers vote with wallets
2 years ago Publisher attributes $12.1m worth of sales to campaign, a return of 440%
2 years ago Adfonic indicates that Android is the most popular phone worldwide
2 years ago Kabam to use Tapjoy's advertising and marketing network
2 years ago Electronic Arts is found "not in breach of advertising standards"
2 years ago Designed to stop and start game play while advert shows
2 years ago $5 million to support development, funding, marketing, and distribution services
2 years ago Zynga plans to monetise latest acquisition with in-game advertising
2 years ago Activision partnering with 72andSunny as well as The Ant Farm for Black Ops II marketing needs
2 years ago Publishers will only invest in the most prominent of brands
2 years ago With this new trend, game publishers should be concerned, says Patrick Sweeney
2 years ago Ads with rewards are gaining traction amongst consumers
2 years ago The companies join MSNBC, TMZ, and UFC, among others
2 years ago There's a reason there have been so many touchpoints for BioShock Infinite
2 years ago With thousands of new apps everyday, William Volk says, "You have to be better than the rest"