Unity touts Hipster Whale's success with integrated advertising feature
Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign
Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
High-impact format to capitalise on increasing mobile traffic
Ad firm says Candy Crush Saga maker doubles number of spots from platform holders
Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality
The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"
EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
Syndicate and SeaNanners on board to "deliver audience engagement"
UK advertising watchdog upholds consumer complaint about EA's free-to-play release
"This is a landmark deal for the kids industry"
"Devs shouldn't be building their own analytics, marketing tools, and ad tech"
MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport
Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals
But Dwango Co. share buy is ad-related, not content
"This new generation of kids is very different. They are going to disrupt a lot of our landscape"
Company continues to develop services for social and mobile games
Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
DoubleClick Ad Exchange also opening up to publishers
Deal will provide content and commercial support for XFM
Xbox One maker calls dibs on technique to encourage viewership of shows and ads
Executive Ken Berry talks about how Killer is Dead will be a unique opportunity for the company
Free-to-play online game uses Adults Only rating as selling point, even though it's never been rated at all
Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense