A year ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign
A year ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
A year ago High-impact format to capitalise on increasing mobile traffic
A year ago Ad firm says Candy Crush Saga maker doubles number of spots from platform holders
A year ago Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality
2 years ago The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"
2 years ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
2 years ago Syndicate and SeaNanners on board to "deliver audience engagement"
2 years ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release
2 years ago "This is a landmark deal for the kids industry"
2 years ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"
2 years ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport
2 years ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
2 years ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals
2 years ago But Dwango Co. share buy is ad-related, not content
2 years ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
2 years ago Company continues to develop services for social and mobile games
3 years ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
3 years ago DoubleClick Ad Exchange also opening up to publishers
3 years ago Deal will provide content and commercial support for XFM
3 years ago Xbox One maker calls dibs on technique to encourage viewership of shows and ads
3 years ago Executive Ken Berry talks about how Killer is Dead will be a unique opportunity for the company
3 years ago Free-to-play online game uses Adults Only rating as selling point, even though it's never been rated at all
3 years ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense
3 years ago Petrol to manage TV, digital, mobile, and print