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Virtual world MovieStarPlanet partners with SuperAwesome

A year ago “The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"


12 The method to Madden's ad madness

A year ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

"Influencer-driven collective" 3BlackDot puts YouTubers & devs under one roof

A year ago Syndicate and SeaNanners on board to "deliver audience engagement"

1 ASA deems Dungeon Keeper ads "misleading"

A year ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release

SuperAwesome and Bin Weevils sign exclusive ads deal

A year ago "This is a landmark deal for the kids industry"

1 Upsight is the result of Kontagent-PlayHaven merger

A year ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"


5 Cracking the code on eSports

A year ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport

8 Conan O'Brien charges for Clueless Gamer reviews

A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

8 EA paying YouTube gamers for coverage

A year ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals

6 Nintendo stock rises after mobile investment

2 years ago But Dwango Co. share buy is ad-related, not content


1 SuperAwesome network outpacing online virtual worlds

2 years ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"

MediaSpike raises $5.2m for in-game product placement

2 years ago Company continues to develop services for social and mobile games

24 First Xbox One TV ad features no games

2 years ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality

4 Google offering skippable YouTube style ads for online games

2 years ago DoubleClick Ad Exchange also opening up to publishers


Gamer Network forms partnership with Global Radio

2 years ago Deal will provide content and commercial support for XFM

11 Microsoft applies for patent on TV achievements

2 years ago Xbox One maker calls dibs on technique to encourage viewership of shows and ads

Suda51's Killer is Dead will see "wide" appeal, says Xseed

2 years ago Executive Ken Berry talks about how Killer is Dead will be a unique opportunity for the company


2 Wartune advertising runs afoul of ESRB

2 years ago Free-to-play online game uses Adults Only rating as selling point, even though it's never been rated at all

20 Gearbox calls Aliens suit "beyond meritless"

2 years ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense

Namco Bandai Games America appoints new media agency

2 years ago Petrol to manage TV, digital, mobile, and print

SCEA appoints MOFILM as crowdsourced advertising agency

2 years ago Makes commitment to company that helped market LittleBigPlanet Karting

4 Sony hires new firm for PlayStation media business

2 years ago Carat Media will help Sony launch the PlayStation 4

Warren Jenson joins Tapjoy board

2 years ago Ex-Electronic Arts CFO named the newest director of mobile ad outfit

7 Xbox Live: expect more TV ads

2 years ago Microsoft touts NUads success, notes that "you can expect more investment from us"


Hunger Games dev: "We are changing the way Hollywood does business"

2 years ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"

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