Advertising

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SCEA appoints MOFILM as crowdsourced advertising agency

A year ago Makes commitment to company that helped market LittleBigPlanet Karting

4 Sony hires new firm for PlayStation media business

A year ago Carat Media will help Sony launch the PlayStation 4

Warren Jenson joins Tapjoy board

A year ago Ex-Electronic Arts CFO named the newest director of mobile ad outfit

7 Xbox Live: expect more TV ads

A year ago Microsoft touts NUads success, notes that "you can expect more investment from us"

Exclusive

Hunger Games dev: "We are changing the way Hollywood does business"

A year ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"

FTC: Kids' apps need better disclosure

2 years ago Federal Trade Commission survey finds mobile app policies frequently inadequate, sometimes simply lying

57 Square-Enix pulls controversial Hitman ad campaign

2 years ago Publisher forced to retract "assassination" app after industry outcry UPDATE: Square-Enix statement issued

2 Ubisoft leads new video game marketing awards nominations

2 years ago Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris

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4 Zynga can be saved with advertising, says Pachter

2 years ago The analyst also details his bearish opinion on the Wii U

13 Sony sues Kevin Butler actor for breach of contract

2 years ago Jerry Lambert appears in Nintendo Wii promotion for Bridgestone tires

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Guaranteed to Earn - The Power of Earned in an Integrated Campaign

2 years ago Simon Ward talks establishing a meaningful relationship between brands and consumers using an integrated campaign

1 Penny Arcade Kickstarter hits 'no-ads' goal in last hours

2 years ago Front page will be ad free for a year after readers vote with wallets

1 EA spent $2.75m on Facebook ads for Battlefield 3

2 years ago Publisher attributes $12.1m worth of sales to campaign, a return of 440%

1 Android driving majority of mobile ad impressions - report

2 years ago Adfonic indicates that Android is the most popular phone worldwide

Tapjoy partners with Kabam

2 years ago Kabam to use Tapjoy's advertising and marketing network

3 Microsoft Launches NUads On Xbox LIVE

2 years ago NUads use Kinect, offer feedback to advertisers

4 Mass Effect 3 cleared by UK advertising regulator

2 years ago Electronic Arts is found "not in breach of advertising standards"

31 Sony patents game pausing ads

2 years ago Designed to stop and start game play while advert shows

Tapjoy Asia Fund looks to support free-to-play apps

2 years ago $5 million to support development, funding, marketing, and distribution services

4 Brands ready to invade Draw Something

2 years ago Zynga plans to monetise latest acquisition with in-game advertising

Call of Duty: Black Ops II to benefit from "bold new marketing campaign"

2 years ago Activision partnering with 72andSunny as well as The Ant Farm for Black Ops II marketing needs

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Why the AAA licensed game market is shrinking

2 years ago Publishers will only invest in the most prominent of brands

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Brands increasingly looking at routes other than through publishers

2 years ago With this new trend, game publishers should be concerned, says Patrick Sweeney

Tapjoy study finds consumers choosing ads with incentives

2 years ago Ads with rewards are gaining traction amongst consumers

Microsoft adds ESPN, CBS, Last.fm to Xbox Live advertising roster

2 years ago The companies join MSNBC, TMZ, and UFC, among others

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