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13 Sony sues Kevin Butler actor for breach of contract

A year ago Jerry Lambert appears in Nintendo Wii promotion for Bridgestone tires

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Guaranteed to Earn - The Power of Earned in an Integrated Campaign

A year ago Simon Ward talks establishing a meaningful relationship between brands and consumers using an integrated campaign

1 Penny Arcade Kickstarter hits 'no-ads' goal in last hours

A year ago Front page will be ad free for a year after readers vote with wallets

1 EA spent $2.75m on Facebook ads for Battlefield 3

A year ago Publisher attributes $12.1m worth of sales to campaign, a return of 440%

1 Android driving majority of mobile ad impressions - report

A year ago Adfonic indicates that Android is the most popular phone worldwide

Tapjoy partners with Kabam

A year ago Kabam to use Tapjoy's advertising and marketing network

3 Microsoft Launches NUads On Xbox LIVE

A year ago NUads use Kinect, offer feedback to advertisers

4 Mass Effect 3 cleared by UK advertising regulator

A year ago Electronic Arts is found "not in breach of advertising standards"

32 Sony patents game pausing ads

A year ago Designed to stop and start game play while advert shows

Tapjoy Asia Fund looks to support free-to-play apps

A year ago $5 million to support development, funding, marketing, and distribution services

4 Brands ready to invade Draw Something

A year ago Zynga plans to monetise latest acquisition with in-game advertising

Call of Duty: Black Ops II to benefit from "bold new marketing campaign"

A year ago Activision partnering with 72andSunny as well as The Ant Farm for Black Ops II marketing needs

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Why the AAA licensed game market is shrinking

A year ago Publishers will only invest in the most prominent of brands

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Brands increasingly looking at routes other than through publishers

A year ago With this new trend, game publishers should be concerned, says Patrick Sweeney

Tapjoy study finds consumers choosing ads with incentives

A year ago Ads with rewards are gaining traction amongst consumers

Microsoft adds ESPN, CBS, Last.fm to Xbox Live advertising roster

A year ago The companies join MSNBC, TMZ, and UFC, among others

1 Ken Levine on why games get "overexposed" before release

2 years ago There's a reason there have been so many touchpoints for BioShock Infinite

4 PlayScreen talks advertising as differentiator for apps

2 years ago With thousands of new apps everyday, William Volk says, "You have to be better than the rest"

1 Bethesda wins big at Game Marketing Awards 2012

2 years ago Bethesda named Marketing Team of the Year thanks to Skyrim advertising

CBS Interactive partners with TwitchTV and Major League Gaming

2 years ago CBS jumps head-first into live gaming and eSports with two new partnerships

God of War believed to be subject of PlayStation Facebook tease

2 years ago Kratos may yet return

EA signs branding deal for Sims Social

2 years ago Unilever collaboration a first for the publisher, brands will appear in popular game

Rift marketer says there is still room for MMOs with subscriptions

2 years ago Also Jim Butler says that having the game free until level 20 has helped with engagement

En Masse talks action focus in TERA marketing

2 years ago MMO-FO ads predicated upon the game's combat

Ex-Atari CEO joins Tap.Me board

2 years ago Mobile advertising platform also raises $3.2 million in VC funding

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