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Why the AAA licensed game market is shrinking
A year ago Publishers will only invest in the most prominent of brands
Brands increasingly looking at routes other than through publishers
A year ago With this new trend, game publishers should be concerned, says Patrick Sweeney
Tapjoy study finds consumers choosing ads with incentives
A year ago Ads with rewards are gaining traction amongst consumers
Microsoft adds ESPN, CBS, Last.fm to Xbox Live advertising roster
A year ago The companies join MSNBC, TMZ, and UFC, among others
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Ken Levine on why games get "overexposed" before release
A year ago There's a reason there have been so many touchpoints for BioShock Infinite
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PlayScreen talks advertising as differentiator for apps
A year ago With thousands of new apps everyday, William Volk says, "You have to be better than the rest"
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Bethesda wins big at Game Marketing Awards 2012
A year ago Bethesda named Marketing Team of the Year thanks to Skyrim advertising
CBS Interactive partners with TwitchTV and Major League Gaming
A year ago CBS jumps head-first into live gaming and eSports with two new partnerships
EA signs branding deal for Sims Social
A year ago Unilever collaboration a first for the publisher, brands will appear in popular game
Rift marketer says there is still room for MMOs with subscriptions
A year ago Also Jim Butler says that having the game free until level 20 has helped with engagement
En Masse talks action focus in TERA marketing
A year ago MMO-FO ads predicated upon the game's combat
Ex-Atari CEO joins Tap.Me board
A year ago Mobile advertising platform also raises $3.2 million in VC funding
130 apps helped by Tapjoy Android Fund
A year ago Programme to port games to Android continues to grow
Advertiser Appssavvy raises $7.1 million
A year ago First round funding extension for company specialising in pop up gaming ads
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In-game ads firm Double Fusion acquires NeoEdge
A year ago Advertising platform adds social and casual to core mix
Jobs lost at ad firm IGA Worldwide
A year ago In-game ad company for Activision and Codemasters makes cuts from 22 man team
[a]list Games secures $9.3 million investment
A year ago Financial boost for digital games marketing firm
Chartboost raises $2 million in funding
A year ago Investment will fund expansion and refinement of mobile ad-serving technology
Tap.Me appoints new CEO
A year ago Matt Spiegel joins games marketing start up after 4 years with Omnicom Media Group
UK to get world exclusive MW3 trailer tonight
A year ago Halftime ad during international football to show single player campaign
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Former THQ exec launches marketing agency for indies
A year ago Surprise Attack goes live with four Australian clients
EA to launch advertising data service for marketeers
A year ago Legend Suite provides metrics and effectiveness insight
Bigpoint hires Intergi for US expansion
A year ago German gaming portal signs deal with specialist marketing company
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Tapjoy criticises "terrible" Apple policy change
A year ago CEO argues banning pay per install apps restricts consumer choice and dev revenue
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