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Japan: Mobile game marketing reaches new heights

10 days ago Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive

DAU-UP study finds Android ARPU now equaling iOS

2 months ago Factoring in media costs for acquisition brings platforms level on LTV says firm

SuperAwesome announces Unity and Oculus support

2 months ago Kid-safe advertising now available for both platforms

AppsFlyer raises $20 million

2 months ago The mobile advertising measurement platform brings its total funding to $28m

5 Crossy Road pulls in $1 million from ads

2 months ago Unity touts Hipster Whale's success with integrated advertising feature

Sony settles over misleading Vita ads

4 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

19 Ubisoft wants to expand Assassin's Creed audience to kids

4 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

Gamer Network launches new 'Fishbowl' mobile ad format

5 months ago High-impact format to capitalise on increasing mobile traffic

2 King runs more TV ads than Sony and Microsoft

5 months ago Ad firm says Candy Crush Saga maker doubles number of spots from platform holders

74 Intel pulls ads from Gamasutra in response to #GamerGate

5 months ago Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality

Virtual world MovieStarPlanet partners with SuperAwesome

7 months ago “The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"

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12 The method to Madden's ad madness

7 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

"Influencer-driven collective" 3BlackDot puts YouTubers & devs under one roof

8 months ago Syndicate and SeaNanners on board to "deliver audience engagement"

1 ASA deems Dungeon Keeper ads "misleading"

8 months ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release

SuperAwesome and Bin Weevils sign exclusive ads deal

11 months ago "This is a landmark deal for the kids industry"

1 Upsight is the result of Kontagent-PlayHaven merger

A year ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"

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5 Cracking the code on eSports

A year ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport

8 Conan O'Brien charges for Clueless Gamer reviews

A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

8 EA paying YouTube gamers for coverage

A year ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals

6 Nintendo stock rises after mobile investment

A year ago But Dwango Co. share buy is ad-related, not content

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1 SuperAwesome network outpacing online virtual worlds

A year ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"

MediaSpike raises $5.2m for in-game product placement

A year ago Company continues to develop services for social and mobile games

24 First Xbox One TV ad features no games

A year ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality

4 Google offering skippable YouTube style ads for online games

A year ago DoubleClick Ad Exchange also opening up to publishers

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Gamer Network forms partnership with Global Radio

A year ago Deal will provide content and commercial support for XFM

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