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A month ago iSpot.tv report shows 47% increase in TV ad spending by game companies with a media value of $630 million
2 months ago Black Ops III promos account for 90% of publisher's $18.6 million worth of US TV spots last month
3 months ago Standards agency upholds complaints over GTA V bundle offered in Steam Summer Sale
3 months ago Popular YouTuber says YouTube Red a response to having 40% of the audience bypassing the existing ad-based model
3 months ago Update: Mind Candy responds, issues with ASA have been resolved
3 months ago PewDiePie, Rooster Teeth among those making exclusive content for YouTube Red service
3 months ago Erik Johnson says no to Doritos on the PC gaming store
4 months ago Sponsored Play program puts ad games within games, touted as "the next wave in mobile advertising"
5 months ago Regulator warns against paying YouTubers to promote products without disclosure
5 months ago ASA forbids kids' free-to-play games from using "Join now" commands for subscription prompts
5 months ago Fiksu finds acquisition price on Google's OS continues decline, nears parity with modestly rising iOS CPI
7 months ago Attracted by "100 per cent kid-safe advertising and the global compliance"
9 months ago "To attract more people to install and play Facebook desktop games"
9 months ago The rise of consoles' digital storefronts has led to more ads and promotions
9 months ago "iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts"
10 months ago Major League Gaming touts year-over-year boost for its online broadcasting platform
10 months ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising
10 months ago Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive
A year ago Factoring in media costs for acquisition brings platforms level on LTV says firm
A year ago Kid-safe advertising now available for both platforms
A year ago The mobile advertising measurement platform brings its total funding to $28m
A year ago Unity touts Hipster Whale's success with integrated advertising feature
A year ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign
A year ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
A year ago High-impact format to capitalise on increasing mobile traffic