Advertising

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Facebook brings video ads to its desktop apps

29 days ago "To attract more people to install and play Facebook desktop games"

Exclusive

PlayStation Network grabbing bulk of publishers' ad dollars - EEDAR

A month ago The rise of consoles' digital storefronts has led to more ads and promotions

iOS CPI up 49% in March as Android declines - Fiksu

A month ago "iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts"

MLG.tv ad revenues up 482%

A month ago Major League Gaming touts year-over-year boost for its online broadcasting platform

1 FTC approves Sony PS Vita settlement

A month ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

Exclusive

Japan: Mobile game marketing reaches new heights

2 months ago Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive

DAU-UP study finds Android ARPU now equaling iOS

4 months ago Factoring in media costs for acquisition brings platforms level on LTV says firm

SuperAwesome announces Unity and Oculus support

4 months ago Kid-safe advertising now available for both platforms

AppsFlyer raises $20 million

4 months ago The mobile advertising measurement platform brings its total funding to $28m

5 Crossy Road pulls in $1 million from ads

4 months ago Unity touts Hipster Whale's success with integrated advertising feature

Sony settles over misleading Vita ads

6 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

19 Ubisoft wants to expand Assassin's Creed audience to kids

6 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

Gamer Network launches new 'Fishbowl' mobile ad format

7 months ago High-impact format to capitalise on increasing mobile traffic

2 King runs more TV ads than Sony and Microsoft

7 months ago Ad firm says Candy Crush Saga maker doubles number of spots from platform holders

74 Intel pulls ads from Gamasutra in response to #GamerGate

7 months ago Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality

Virtual world MovieStarPlanet partners with SuperAwesome

8 months ago “The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"

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12 The method to Madden's ad madness

9 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

"Influencer-driven collective" 3BlackDot puts YouTubers & devs under one roof

10 months ago Syndicate and SeaNanners on board to "deliver audience engagement"

1 ASA deems Dungeon Keeper ads "misleading"

10 months ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release

SuperAwesome and Bin Weevils sign exclusive ads deal

A year ago "This is a landmark deal for the kids industry"

1 Upsight is the result of Kontagent-PlayHaven merger

A year ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"

Exclusive

5 Cracking the code on eSports

A year ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport

8 Conan O'Brien charges for Clueless Gamer reviews

A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

8 EA paying YouTube gamers for coverage

A year ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals

6 Nintendo stock rises after mobile investment

A year ago But Dwango Co. share buy is ad-related, not content

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