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A month ago The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"
A month ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
2 months ago Syndicate and SeaNanners on board to "deliver audience engagement"
2 months ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release
5 months ago "This is a landmark deal for the kids industry"
6 months ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"
7 months ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport
8 months ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
8 months ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals
10 months ago But Dwango Co. share buy is ad-related, not content
10 months ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
10 months ago Company continues to develop services for social and mobile games
A year ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
A year ago DoubleClick Ad Exchange also opening up to publishers
A year ago Deal will provide content and commercial support for XFM
A year ago Xbox One maker calls dibs on technique to encourage viewership of shows and ads
A year ago Executive Ken Berry talks about how Killer is Dead will be a unique opportunity for the company
A year ago Free-to-play online game uses Adults Only rating as selling point, even though it's never been rated at all
A year ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense
A year ago Petrol to manage TV, digital, mobile, and print
A year ago Makes commitment to company that helped market LittleBigPlanet Karting
A year ago Carat Media will help Sony launch the PlayStation 4
A year ago Ex-Electronic Arts CFO named the newest director of mobile ad outfit
A year ago Microsoft touts NUads success, notes that "you can expect more investment from us"
A year ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"