Advertising

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SuperAwesome and Bin Weevils sign exclusive ads deal

8 days ago "This is a landmark deal for the kids industry"

1 Upsight is the result of Kontagent-PlayHaven merger

A month ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"

Exclusive

5 Cracking the code on eSports

A month ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport

8 Conan O'Brien charges for Clueless Gamer reviews

2 months ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

8 EA paying YouTube gamers for coverage

3 months ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals

6 Nintendo stock rises after mobile investment

5 months ago But Dwango Co. share buy is ad-related, not content

Exclusive

1 SuperAwesome network outpacing online virtual worlds

5 months ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"

MediaSpike raises $5.2m for in-game product placement

5 months ago Company continues to develop services for social and mobile games

25 First Xbox One TV ad features no games

7 months ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality

4 Google offering skippable YouTube style ads for online games

8 months ago DoubleClick Ad Exchange also opening up to publishers

Exclusive

Gamer Network forms partnership with Global Radio

8 months ago Deal will provide content and commercial support for XFM

11 Microsoft applies for patent on TV achievements

10 months ago Xbox One maker calls dibs on technique to encourage viewership of shows and ads

Suda51's Killer is Dead will see "wide" appeal, says Xseed

11 months ago Executive Ken Berry talks about how Killer is Dead will be a unique opportunity for the company

Exclusive

4 Wartune advertising runs afoul of ESRB

11 months ago Free-to-play online game uses Adults Only rating as selling point, even though it's never been rated at all

20 Gearbox calls Aliens suit "beyond meritless"

11 months ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense

Namco Bandai Games America appoints new media agency

11 months ago Petrol to manage TV, digital, mobile, and print

SCEA appoints MOFILM as crowdsourced advertising agency

11 months ago Makes commitment to company that helped market LittleBigPlanet Karting

4 Sony hires new firm for PlayStation media business

A year ago Carat Media will help Sony launch the PlayStation 4

Warren Jenson joins Tapjoy board

A year ago Ex-Electronic Arts CFO named the newest director of mobile ad outfit

7 Xbox Live: expect more TV ads

A year ago Microsoft touts NUads success, notes that "you can expect more investment from us"

Exclusive

Hunger Games dev: "We are changing the way Hollywood does business"

A year ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"

FTC: Kids' apps need better disclosure

A year ago Federal Trade Commission survey finds mobile app policies frequently inadequate, sometimes simply lying

58 Square-Enix pulls controversial Hitman ad campaign

A year ago Publisher forced to retract "assassination" app after industry outcry UPDATE: Square-Enix statement issued

2 Ubisoft leads new video game marketing awards nominations

A year ago Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris

Exclusive

4 Zynga can be saved with advertising, says Pachter

A year ago The analyst also details his bearish opinion on the Wii U

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