Advertising

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Moshi Monsters, Bin Weevils slapped by ad watchdog

2 days ago ASA forbids kids' free-to-play games from using "Join now" commands for subscription prompts

Android cost-per-install down in July

7 days ago Fiksu finds acquisition price on Google's OS continues decline, nears parity with modestly rising iOS CPI

Roblox integrates SuperAwesome's ad platform

2 months ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Facebook brings video ads to its desktop apps

4 months ago "To attract more people to install and play Facebook desktop games"

Exclusive

PlayStation Network grabbing bulk of publishers' ad dollars - EEDAR

4 months ago The rise of consoles' digital storefronts has led to more ads and promotions

iOS CPI up 49% in March as Android declines - Fiksu

4 months ago "iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts"

MLG.tv ad revenues up 482%

4 months ago Major League Gaming touts year-over-year boost for its online broadcasting platform

1 FTC approves Sony PS Vita settlement

4 months ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

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Japan: Mobile game marketing reaches new heights

5 months ago Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive

DAU-UP study finds Android ARPU now equaling iOS

7 months ago Factoring in media costs for acquisition brings platforms level on LTV says firm

SuperAwesome announces Unity and Oculus support

7 months ago Kid-safe advertising now available for both platforms

AppsFlyer raises $20 million

7 months ago The mobile advertising measurement platform brings its total funding to $28m

5 Crossy Road pulls in $1 million from ads

7 months ago Unity touts Hipster Whale's success with integrated advertising feature

Sony settles over misleading Vita ads

9 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

19 Ubisoft wants to expand Assassin's Creed audience to kids

9 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

Gamer Network launches new 'Fishbowl' mobile ad format

10 months ago High-impact format to capitalise on increasing mobile traffic

2 King runs more TV ads than Sony and Microsoft

10 months ago Ad firm says Candy Crush Saga maker doubles number of spots from platform holders

74 Intel pulls ads from Gamasutra in response to #GamerGate

10 months ago Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality

Virtual world MovieStarPlanet partners with SuperAwesome

A year ago “The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"

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12 The method to Madden's ad madness

A year ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

"Influencer-driven collective" 3BlackDot puts YouTubers & devs under one roof

A year ago Syndicate and SeaNanners on board to "deliver audience engagement"

1 ASA deems Dungeon Keeper ads "misleading"

A year ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release

SuperAwesome and Bin Weevils sign exclusive ads deal

A year ago "This is a landmark deal for the kids industry"

1 Upsight is the result of Kontagent-PlayHaven merger

A year ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"

Exclusive

5 Cracking the code on eSports

A year ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport

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