Archive - Brendan Sinclair

Staff Writer

Brendan joined GamesIndustry International in 2012. Based in Toronto, Ontario, he was previously a long-time news editor at CBS-owned GameSpot in the US, and joins up with the US editorial team led by James Brightman.

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12 The method to Madden's ad madness

A month ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

Avalanche moves to larger studio

A month ago Mad Max developer signs five-year lease on new location for Stockholm headquarters

10 Devs want to work for Valve more than themselves - Survey

A month ago IGDA poll finds Steam firm tops list of desirable places to work, beating out "my own company"

13 We don't know why PS4 is selling - Yoshida

A month ago Sony exec thrilled with system's early success, but nervous because he doesn't fully understand it


1 "It used to be all we had to do was make a game fun" - Gwertzman

A month ago PlayFab CEO lands $2.5m in funding to create tools that let devs worry about games more than their backend

48 Customers are worthless - Puppy Games

A month ago Dev says de-valuation of games has led to de-valuation of users, product support not worth doing for indies

10 Xbox exclusivity could elevate Tomb Raider - Spencer

A month ago Exec says partnership could make franchise bigger, confirms deal made to have an answer for Uncharted 4

4 Retailers to sell digital Xbox game codes

A month ago Gamers in US and UK getting a new way to buy Xbox 360 and Xbox One content this month, more countries to come

2 Call of Duty's three-year cycle gives devs "freedom to fail" - Hirshberg

A month ago Activision exec says extra time for military shooter franchise is paying off with greater innovation, iteration


5 Hitting reset: Dontnod's new episode

A month ago Remember Me developer returns with the episodic Life is Strange; CEO Oskar Guilbert talks about the restructuring and change in direction

13 Tomb Raider Xbox exclusivity for a limited time

A month ago Phil Spencer confirms game could find its way to other platforms, won't discuss length of deal

2 King growth slows in second quarter

A month ago Candy Crush maker stock sinks as after it lowers full-year forecast, acquires Singapore-based Nonstop Games to expand beyond casual titles

21 PS4 sales top 10 million

A month ago Sony says installed base for latest console hits sold-through milestone in less than 10 months


1 Not just any port in a storm

A month ago The indie explosion means boom time for porting house Abstraction Games


5 Gambling on Road Not Taken

A month ago David Edery explains the rationale behind Spry Fox's latest, from going to consoles to giving it away for free at launch as part of PS Plus

9 Zynga quarterly sales slide 34%

A month ago Social publisher posts $62.5 million loss, lowers outlook; Mattrick says "we aspire to do better"

1 Nexon strikes publishing deal with Envision

A month ago Free-to-play firm snags worldwide rights to first mobile game from ex-EA Phenomic devs' studio

5 Twitch begins scanning for audio copyrights

A month ago Video service now muting archived clips in half-hour chunks if third-party audio is discovered

Nintendo sells product-tracking subsidiary

A month ago Inventory management firm SIRAS sold to Atlanta-based InComm as Nintendo focuses on games

EA extends Premier League deal into 2019

A month ago EA Sports to continue as "official sports technology partner," becomes new sponsor of goal replay system


gamigo AG names co-CEOs

A month ago Chairman of the board Remco Westermann now splitting duties with ex-net mobile AG CEO Theodor Niehues

13 Preorders declining industry-wide - Hirshberg

A month ago Activision Publishing president says reservations are no longer the most important pre-launch performance predictor

Activision Blizzard leans heavily on digital

A month ago 73% of publisher's revenues last quarter came from downloadable games and content

2 Working for publishers "like slave labor" - Fargo

A month ago Wasteland 2 dev says industry dynamic is shifting, life's too short to work on big-budget titles

5 Metal Gear Solid on PS4 triples Xbox One version sales

A month ago MGS V: Ground Zeroes, pachinko drive publisher's modest growth for first quarter