Archive - Steve Peterson
West Coast Editor
Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.
8 months ago Game customers are drinking from the firehose; how do you stand out from the noise?
8 months ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing
8 months ago Don Mattrick tightens up management ranks at Zynga
8 months ago InXile's CEO talks about crowdfunded development and Microsoft's complete change in approach to indies
8 months ago Consoles are starting to allow cross-platform gaming, and it will change the market forever
8 months ago Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead
8 months ago "Who knows if there'll be big publishers in the future? There don't have to be
8 months ago Ex-EA CEO talks about how publishers are changing and how chasing graphics on mobile can be a "road to ruin"
8 months ago [a]list daily examines the details of the buyout from Vivendi and what it means for Activision's future
8 months ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do
8 months ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"
Opinion 8 months ago Game designers and game marketers need to work together from the very start of a project
9 months ago EA could be liable for millions in back royalties; we speak with Antonick's attorney [Updated: EA responds]
9 months ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season
9 months ago We talk to CBSi's SVP and the new VP of eSports about their media strategy
9 months ago Why console gaming may change forever, and what Wargaming is planning with Chris Taylor
9 months ago Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal
9 months ago [a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out
9 months ago The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle
Opinion 9 months ago What's in it for Mattrick, and what does it mean for Zynga?
9 months ago Android-powered console to battle expected Apple TV-based game console
9 months ago Kabam plans to hire an additional 200 employees this year
9 months ago EVP Andrew Wilson intends to "re-establish Origin as a service to gamers, not as a means to drive transactions"
9 months ago Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important