Archive - Steve Peterson

West Coast Editor

Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.

Twitter: @@20thLevel

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Exclusive

22 Next-gen consoles don't offer "anything that new" - Kixeye CEO

10 months ago Will Harbin talks about Kixeye going mobile, and what new platforms mean to him

28 How Sony Can Win the Next-Gen War

Opinion 10 months ago The [a]list daily looks at winning strategies for Sony in its multi-front battle to be number one in gaming

Zynga hires Clive Downie as COO

10 months ago The veteran of EA and mobile giant DeNA brings deep experience in mobile and international to Zynga

9 Making Xbox One Number One

Opinion 11 months ago Microsoft can win the next-gen console war, and here are some strategies it might use

3 EA taps "war chest" for mobile strategy

11 months ago EA hoping to leverage Dungeon Keeper and Dragon Age IP in the mobile space

34 Daring Options for Nintendo

Opinion 11 months ago Should Nintendo consider selling a Wii U package for cheap without the Gamepad tablet controller?

2 Upstart tablet aims high

11 months ago The unu is an Android tablet, a smart TV and a gaming console at a competitive price, but is that enough to succeed?

9 Can Steam Machines succeed?

Opinion 11 months ago It's important to realize that Valve won't be measuring success the same way that Sony or Microsoft or Nintendo will

EA's Wilson on games as services: "Don't force anything"

A year ago Before he was appointed CEO, Andrew Wilson already played an instrumental part in evolving EA's games as services strategy

3 GTA V creator: "It's not just about shooting anymore"

A year ago Rockstar's Dan Houser talks about the blockbuster GTA series and how his studio has catered to a wider audience

Gaming Insiders announce GI 30

A year ago The coming year's most influential people in the gaming industry are named

7 Ouya: Marketing, PR execs sound off on controversial ad

A year ago Insiders discuss whether the situation is all that bad, and what Ouya should do next

2 The audience is the key challenge for the game industry, not technology

A year ago Game customers are “drinking from the firehose”; how do you stand out from the noise?

7 Rift sales up, player counts "way up" with switch to free-to-play

A year ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing

Three more senior execs leave Zynga

A year ago Don Mattrick tightens up management ranks at Zynga

5 Fargo's goal: Make an "unbelievable" game without a publisher

A year ago InXile's CEO talks about crowdfunded development and Microsoft's complete change in approach to indies

9 End times for walled gardens

A year ago Consoles are starting to allow cross-platform gaming, and it will change the market forever

1 Mobile game market growth, opportunity

A year ago Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead

10 Xbox co-founder warns publishers may vanish

A year ago "Who knows if there'll be big publishers in the future? There don't have to be”

8 Riccitiello: "Precious little to indicate mobile is building long-term brands"

A year ago Ex-EA CEO talks about how publishers are changing and how chasing graphics on mobile can be a "road to ruin"

Activision's New Deal: The Good and the Bad

A year ago [a]list daily examines the details of the buyout from Vivendi and what it means for Activision's future

Zynga must change the fundamentals of its business

A year ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do

5 Meteor not spending any money on advertising Hawken

A year ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

7 Design for Marketing: A Manifesto

Opinion A year ago Game designers and game marketers need to work together from the very start of a project

Exclusive

11 Robin Antonick wins Madden lawsuit

A year ago EA could be liable for millions in back royalties; we speak with Antonick's attorney [Updated: EA responds]