Archive - Steve Peterson
West Coast Editor
Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.
4 months ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"
Opinion 4 months ago Game designers and game marketers need to work together from the very start of a project
4 months ago EA could be liable for millions in back royalties; we speak with Antonick's attorney [Updated: EA responds]
4 months ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season
4 months ago We talk to CBSi's SVP and the new VP of eSports about their media strategy
4 months ago Why console gaming may change forever, and what Wargaming is planning with Chris Taylor
4 months ago Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal
4 months ago [a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out
4 months ago The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle
Opinion 5 months ago What's in it for Mattrick, and what does it mean for Zynga?
5 months ago Android-powered console to battle expected Apple TV-based game console
5 months ago Kabam plans to hire an additional 200 employees this year
5 months ago EVP Andrew Wilson intends to "re-establish Origin as a service to gamers, not as a means to drive transactions"
5 months ago Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important
5 months ago While it's not as bad as retail sales, consumers are still cautious
5 months ago Stock climbs in after-hours trading; Gamefly, Redbox weigh in
5 months ago Guillemot says Ubi has made no policy yet on used games for Xbox One; he also sees next-gen dev costs rising quickly two years from now
6 months ago Following the earnings call, we analyze the year ahead for GameStop as controversy over Xbox One and used games heats up
6 months ago The successful Kickstarter-backed game's mobile versions will be distributed worldwide; Molyneux also tells us he fears consoles are "becoming a hobby"
6 months ago "Effectively, Nintendo needs to relaunch the Wii U and make sure the audience understands what it is"
6 months ago [Updated] Sources say around 30 staff laid off
6 months ago Activision's super confident in its console-centric approach, so why are the execs warning of dangers ahead? We analyze the company's position
6 months ago [UPDATED] EA stock jumps over 14% on forecast. We examine EA's strategy for the next year as it looks to ramp up efforts for the next-gen consoles
6 months ago The veteran designer believes the industry is far from realizing games' potential; he also says EA's Sim City server problems were "inexcusable"