Archive - Steve Peterson

West Coast Editor

Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.

Twitter: @@20thLevel

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2 The audience is the key challenge for the game industry, not technology

7 months ago Game customers are “drinking from the firehose”; how do you stand out from the noise?

7 Rift sales up, player counts "way up" with switch to free-to-play

7 months ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing

Jobs

Three more senior execs leave Zynga

8 months ago Don Mattrick tightens up management ranks at Zynga

5 Fargo's goal: Make an "unbelievable" game without a publisher

8 months ago InXile's CEO talks about crowdfunded development and Microsoft's complete change in approach to indies

9 End times for walled gardens

8 months ago Consoles are starting to allow cross-platform gaming, and it will change the market forever

1 Mobile game market growth, opportunity

8 months ago Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead

10 Xbox co-founder warns publishers may vanish

8 months ago "Who knows if there'll be big publishers in the future? There don't have to be”

8 Riccitiello: "Precious little to indicate mobile is building long-term brands"

8 months ago Ex-EA CEO talks about how publishers are changing and how chasing graphics on mobile can be a "road to ruin"

Activision's New Deal: The Good and the Bad

8 months ago [a]list daily examines the details of the buyout from Vivendi and what it means for Activision's future

Zynga must change the fundamentals of its business

8 months ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do

6 Meteor not spending any money on advertising Hawken

8 months ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

7 Design for Marketing: A Manifesto

Opinion 8 months ago Game designers and game marketers need to work together from the very start of a project

Exclusive

11 Robin Antonick wins Madden lawsuit

8 months ago EA could be liable for millions in back royalties; we speak with Antonick's attorney [Updated: EA responds]

1 Game consoles' sluggish sales demand a price cut

8 months ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season

CBS Interactive "Playing Aggressively" in eSports

8 months ago We talk to CBSi's SVP and the new VP of eSports about their media strategy

6 How World of Tanks Is Revolutionizing Xbox

8 months ago Why console gaming may change forever, and what Wargaming is planning with Chris Taylor

18 Ubisoft: "We won't even start" a game if it can't be a franchise

9 months ago Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal

Exclusive

14 PS4, Xbox One shortages: The real deal or marketing ploy?

9 months ago [a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out

17 Game Pricing Under Fire

9 months ago The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle

Exclusive

11 Why Mattrick was right to join Zynga

Opinion 9 months ago What's in it for Mattrick, and what does it mean for Zynga?

22 Google said to be developing game console

9 months ago Android-powered console to battle expected Apple TV-based game console

Jobs

Kabam sees "small" layoffs as company shifts to mobile

9 months ago Kabam plans to hire an additional 200 employees this year

Exclusive

13 EA's Wilson: Origin is not about transactions, it's about service

9 months ago EVP Andrew Wilson intends to "re-establish Origin as a service to gamers, not as a means to drive transactions"

Exclusive

62 Sony: Most gamers "don't want to buy online right now"

9 months ago Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important

1 Superdata: Digital game sales down in May

9 months ago While it's not as bad as retail sales, consumers are still cautious