Archive - Steve Peterson

West Coast Editor

Steve Peterson has been in the game business for 30 years now as a designer (co-designer of the Champions RPG among others), a marketer (for various software companies) and a lecturer. Follow him on Twitter @20thLevel.

Twitter: @@20thLevel

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3 EA taps "war chest" for mobile strategy

9 months ago EA hoping to leverage Dungeon Keeper and Dragon Age IP in the mobile space

34 Daring Options for Nintendo

Opinion 9 months ago Should Nintendo consider selling a Wii U package for cheap without the Gamepad tablet controller?

2 Upstart tablet aims high

9 months ago The unu is an Android tablet, a smart TV and a gaming console at a competitive price, but is that enough to succeed?

9 Can Steam Machines succeed?

Opinion 9 months ago It's important to realize that Valve won't be measuring success the same way that Sony or Microsoft or Nintendo will

EA's Wilson on games as services: "Don't force anything"

10 months ago Before he was appointed CEO, Andrew Wilson already played an instrumental part in evolving EA's games as services strategy

3 GTA V creator: "It's not just about shooting anymore"

10 months ago Rockstar's Dan Houser talks about the blockbuster GTA series and how his studio has catered to a wider audience

Gaming Insiders announce GI 30

10 months ago The coming year's most influential people in the gaming industry are named

7 Ouya: Marketing, PR execs sound off on controversial ad

11 months ago Insiders discuss whether the situation is all that bad, and what Ouya should do next

2 The audience is the key challenge for the game industry, not technology

11 months ago Game customers are “drinking from the firehose”; how do you stand out from the noise?

7 Rift sales up, player counts "way up" with switch to free-to-play

11 months ago Trion Worlds' SVP of marketing talks Rift, Defiance, and changes in marketing

Jobs

Three more senior execs leave Zynga

11 months ago Don Mattrick tightens up management ranks at Zynga

5 Fargo's goal: Make an "unbelievable" game without a publisher

11 months ago InXile's CEO talks about crowdfunded development and Microsoft's complete change in approach to indies

9 End times for walled gardens

11 months ago Consoles are starting to allow cross-platform gaming, and it will change the market forever

1 Mobile game market growth, opportunity

11 months ago Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead

10 Xbox co-founder warns publishers may vanish

11 months ago "Who knows if there'll be big publishers in the future? There don't have to be”

8 Riccitiello: "Precious little to indicate mobile is building long-term brands"

A year ago Ex-EA CEO talks about how publishers are changing and how chasing graphics on mobile can be a "road to ruin"

Activision's New Deal: The Good and the Bad

A year ago [a]list daily examines the details of the buyout from Vivendi and what it means for Activision's future

Zynga must change the fundamentals of its business

A year ago We look more closely at Zynga's numbers and what new CEO Mattrick has to do

5 Meteor not spending any money on advertising Hawken

A year ago Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth"

7 Design for Marketing: A Manifesto

Opinion A year ago Game designers and game marketers need to work together from the very start of a project

Exclusive

11 Robin Antonick wins Madden lawsuit

A year ago EA could be liable for millions in back royalties; we speak with Antonick's attorney [Updated: EA responds]

1 Game consoles' sluggish sales demand a price cut

A year ago NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season

CBS Interactive "Playing Aggressively" in eSports

A year ago We talk to CBSi's SVP and the new VP of eSports about their media strategy

6 How World of Tanks Is Revolutionizing Xbox

A year ago Why console gaming may change forever, and what Wargaming is planning with Chris Taylor

18 Ubisoft: "We won't even start" a game if it can't be a franchise

A year ago Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal