Archive - Rob Fahey

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32 Indies must learn to love marketing

Opinion A year ago Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too

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9 Between a Rock Band and a Guitar Place

Opinion A year ago It's 2009 all over again, but have the mistakes that put the music game genre in a coma last time actually been rectified?

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23 Publishers must stop marketing adult games to kids

Opinion A year ago Police action is going too far - but the industry does nothing to help embattled parents

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27 Valve's VR thrills, but Steam Machines are looking like a flop

Opinion A year ago Putting PC innards into smaller boxes is nothing new; if Steam Machines are to fulfil their purpose, they need to lower the bar to entry to PC gaming

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11 Doubling Down on Virtual Reality

Opinion A year ago Valve and HTC join the fray, Sony has a release window; VR is on the way, but is a damaging standards war looming?

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2 King reigns as Zynga slumps - but why?

Opinion A year ago Each had very different quarterlies, but both face the problem of replacing a golden goose

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39 Why Nintendo must stay the course with hardware

Opinion A year ago Wii U and 3DS missed targets, but a future without hardware still looks commercially unappealing for the House of Mario

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20 HoloLens: Can it live up to Microsoft's sizzle video?

Opinion A year ago An ambitious, creative effort to redefine how we interact with technology; 2015 is looking more and more like a watershed year

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11 Sony needs to stay humble and focused

Opinion A year ago PS4's success can't change Sony's approach: distractions risk everything it's achieved

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14 Mobile could soon dominate - so what?

Opinion A year ago Japan's experience suggests that it might be good for everyone, says Rob Fahey

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22 Sony's Morpheus gamble could change course of VR

Opinion A year ago Oculus Rift still seems a long way off, while Morpheus is steaming ahead; but does Sony risk losing everything by pushing to market too soon?

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54 Not All Gamers

Opinion A year ago "Gamer" identity is still important, but it must be reclaimed from bullies and abusers. It's our responsibility to keep it decent and welcoming

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34 Microsoft's chequebook warfare is bound to fail

Opinion A year ago Success in the console industry requires more than deep pockets; paying for exclusivity is no substitute for nurturing great games and services

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36 Access Revoked: Sony's EA broadside

Opinion A year ago Attacking EA Access' value for money was a mistake for Sony; this debate is really about what the future of consoles should look like

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10 VCAP: a welcome move for anti-piracy efforts

Opinion 2 years ago The UK's new voluntary system is an approach to piracy that finally acknowledges the developments of the past five years

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21 YouTube games media loses its shine

Opinion 2 years ago After thriving on being outside the “corrupt” commercial games media, this week's revelations have been embarrassing for many YouTubers

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8 Peering Behind the Curtain

Opinion 2 years ago Early Access is exciting - but developers should consider carefully before making the leap

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27 Kinect's dead, no matter what Phil says

Opinion 2 years ago Dropping it from the Xbox One was a good idea, but where's the new USP?

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8 Nintendo's comeback strategy: Whale hunting

Opinion 2 years ago After a generation of casual success, tough times have brought Nintendo home to its core fans - and Amiibo is the perfect welcome back

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103 The Lady Killers

Opinion 2 years ago The Assassin's Creed Unity controversy is just the tip of the iceberg; this industry still has a problem with women

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9 A Tale of Two CEOs

Opinion 2 years ago Hirai and Nadella come out in support of their respective consoles; but the context of their statements couldn't be more different

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22 Kickstarter can't just be funding for newcomers

Opinion 2 years ago Crowdfunding's potential isn't just for indies; it can allow a culture of creative risk to flourish at traditional publishers, too

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3 Sony's still on track despite tough figures

Opinion 2 years ago Restructuring the consumer electronics giant was always going to be hard, but there's light at the end of the tunnel

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24 Budget inflation threatens AAA

Opinion 2 years ago Solid results from EA and Activision is good news for the industry, but the size of Destiny's budget is a black cloud on the horizon

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11 China: The next frontier for consoles?

Opinion 2 years ago Microsoft is the first platform holder to test the Chinese market after a long ban - but this market will prove tough to crack for consoles