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Recent articles by Rob Fahey

Kickstarter failures highlight the "backer" vs "consumer" divide

Kickstarter must work to reduce the numbers, and improve the experience when things do go wrong

By Rob Fahey

Video Game Stocks Bounce Back in 2015

Many game companies saw their shares rise to historic highs - here's how the Western firms fared in the last 12 months

By Rob Fahey

Why a 20m target for Nintendo NX is actually realistic

A much-maligned Digitimes report is actually far from crazy; Nintendo's historical data suggests that a 20 million target for NX is plausible

By Rob Fahey

'Gamer' isn't a single identity; we need diverse critics too

Backlash to Fallout 4 is founded on a daft premise - that all gamers prefer the same things - but critics need to stop echoing one another too

By Rob Fahey

Activision branches out, but it's a long way from "the next Disney"

Activision's near future is still in traditional PC/console titles, but it's laid the foundations for growth

By Rob Fahey

YouTube Red marks a turning point for games media

Google launching a subscription service focused on game content sends a clear signal; an era is ending in online advertising

By Rob Fahey

Payday 2 shows how not to change a business model

Overkill's in-game purchase may be working in the data, but alienating your most vocal fans comes at a huge cost

By Rob Fahey

Could a 2016 NX launch work to Nintendo's advantage?

Giving up on Wii U too early could alienate core fans - but if handled correctly, a 2016 launch could help to reverse Nintendo's home console fortunes

By Rob Fahey

Ending the Cycle of Abuse in Publisher-Developer Relationships

Jessica Curry is merely the most recent high-profile departure due to the unhealthy nature of pub-dev relationships - the whole field needs a rethink

By Rob Fahey

2016 is the Year of VR; but is VR ready?

High prices and scant software will restrict VR to a narrow group of enthusiasts; a wider view of VR's potential could open up the tech to the world

By Rob Fahey

Is Sony declaring defeat on handheld?

Vita looks set to be the firm's last handheld console - but Sony isn't giving up on handheld gaming, just moving its ambitions to Xperia

By Rob Fahey

Equity crowdfunding is a wolf in sheep's clothing

Buying equity and backing a game you love are different things; conflating them is little more than an attempt to remove protections from small investors

By Rob Fahey

Market expansion is no zero-sum game

Best-ever core console sales prove that the dramatic expansion of the games market hasn't come at the expense of its traditional stalwarts

By Rob Fahey

Xbox One's resurgence is great for the industry

As Microsoft turns even more sharply towards enterprise, the console's bullish performance helps to secure its future within the company

By Rob Fahey

Enterprise-first gives Hololens the best possible start

Taking the pressure off gaming "killer apps" and consumer appeal is the right choice for this technology

By Rob Fahey

If consoles can't crack China, their future is limited

Failure in the Chinese market could mean consoles being pushed into an ever-smaller niche

By Rob Fahey

Destiny's business model leaves Bungie walking on eggshells

Never has a successful game been on such fragile ground, and Bungie can ill-afford to lose player goodwill

By Rob Fahey

Nintendo should pull out of E3 entirely

Dropping out of E3 completely and showcasing its games elsewhere would be much better than the company's present half-hearted approach

By Rob Fahey

What do the platform holders need to do to “win” E3?

Sony, Microsoft and Nintendo all have something to prove - and the only way to prove it is with innovative, original software

By Rob Fahey

The persistent myth of the "MOBA market"

With Valve and Blizzard struggling to carve out niches and Warner Bros cutting its losses, MOBAs are stalled

By Rob Fahey

Oculus' high PC specs are Sony's chance to shine

With PC VR looking like it'll be a high-end niche for years, Morpheus gets first shot at mass-market VR

By Rob Fahey

Tokyo Indie Fest: Japan's indie scene showing green shoots

But Tokyo's scene still reliant on its western expat progenitors

By Rob Fahey

Veterans play to the Crowd

The backlash against established devs taking to Kickstarter seems to have dissipated; crowdfunding may have rescued an entire tier of game development

By Rob Fahey

Sooner or later, paid-for mods are coming

The commercialisation of top mods is inevitable; Valve may have messed up their introduction to Skyrim, but the idea will be back

By Rob Fahey

Indies must learn to love marketing

Praying for discoverability to magically get better is no excuse for sending your games out to die today; marketing is a key development skill too

By Rob Fahey

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