If the brand, the game and the business model are right, core F2P can be just as successful in the west as it has been in Japan
Articles by Rob Fahey - Page 3
Rob Fahey, Contributing Editor
Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.
Recent articles by Rob Fahey
It would be crazy if Nintendo wasn't considering the Android architecture; but it's not like it'll make any difference to the NX' functionality either way
Maintaining this anti-consumer policy for so long is symptomatic of bad corporate decision-making
Valve was laudably quick to deal with homophobia, but Greenlight is still failing devs and consumers alike
After years of decline, one of Japan's publishing legends is poised to exit the console market
Swapping Mattrick for Pincus is just executive musical chairs; Zynga is still in serious trouble if it can't find a bona fide mobile hit
Enormous budgets at the top end don't have to mean the end of the dream for everyone else
Microsoft is said to still be seeking a buyer, but who's in the market?
Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive
Nintendo IP on smartphones could hardly be more cautious; the endgame is still dedicated hardware
Platform holder fortunes are reflected in their 2015 performance to date, while Japan's Gumi hits the skids after its billion-dollar IPO
Increasing negativity around F2P tars both good and bad games with the same brush
22cans' bad handling casts a shadow over the Kickstarter dream
One thing's for sure: the industry schism is an imagined one
PlayStation Now is accomplished; but customers expect better value
The XBL and PSN outages are a warning shot; consoles and games must be built to recognise that always-online services aren't
This year's winner and losers from the world's gaming stocks. Can you guess which company was the best investment of 2014?
Publishers that don't respect QA don't respect their customers either
Campaigns for retailers to drop games or advertisers to pull marketing are a valid part of a free, healthy society
Celebrating PlayStation also means embracing what Sony did to the market: took games out of the basement
Opponents shouldn't read too much into recent statements; free is firmly entrenched among mobile consumers
Once designed to protect retail from an inevitable future, overcharging for digital games now threatens the industry
How have the world's stock markets responded after financial season?
Can Call of Duty continue its streak and keep pace with Activision's record year?
Bungie's latest is a huge hit, but it's hard to see how it can sustain a long tail - regular DLC packs will hit diminishing returns very quickly