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Rob Fahey, Contributing Editor

Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.

Recent articles by Rob Fahey

Japan: Mobile game marketing reaches new heights

Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive

By Rob Fahey

Nintendo/DeNA: The Best of Both Worlds?

Nintendo IP on smartphones could hardly be more cautious; the endgame is still dedicated hardware

By Rob Fahey

Stock Ticker: Sony soars, Microsoft slumps and EA reclaims its crown

Platform holder fortunes are reflected in their 2015 performance to date, while Japan's Gumi hits the skids after its billion-dollar IPO

By Rob Fahey

Free-to-play hate threatens health of the industry at large

Increasing negativity around F2P tars both good and bad games with the same brush

By Rob Fahey

Could Godus' failure fuel a crowdfunding backlash?

22cans' bad handling casts a shadow over the Kickstarter dream

By Rob Fahey

What does "core" even mean any more?

One thing's for sure: the industry schism is an imagined one

By Rob Fahey

Streaming can only work if the price is right

PlayStation Now is accomplished; but customers expect better value

By Rob Fahey

Spoiled Xmas Mornings: The Dark Side of the Online Future

The XBL and PSN outages are a warning shot; consoles and games must be built to recognise that “always-online” services aren't

By Rob Fahey

Buggy games deserve much harsher treatment

Publishers that don't respect QA don't respect their customers either

By Rob Fahey

Stock Ticker: 2014 in Review

This year's winner and losers from the world's gaming stocks. Can you guess which company was the best investment of 2014?

By Rob Fahey

Activism is Freedom, Too

Campaigns for retailers to drop games or advertisers to pull marketing are a valid part of a free, healthy society

By Rob Fahey

The 20 Years When Games Grew Up

Celebrating PlayStation also means embracing what Sony did to the market: took games out of the basement

By Rob Fahey

Is F2P at a turning point?

Opponents shouldn't read too much into recent statements; free is firmly entrenched among mobile consumers

By Rob Fahey

Overpricing the Digital Future

Once designed to protect retail from an inevitable future, overcharging for digital games now threatens the industry

By Rob Fahey

Stock Ticker: Sony, Nintendo, EA show their strength

How have the world's stock markets responded after financial season?

By Rob Fahey

Where next for CoD?

Can Call of Duty continue its streak and keep pace with Activision's record year?

By Rob Fahey

Where Destiny Leads

Bungie's latest is a huge hit, but it's hard to see how it can sustain a long tail - regular DLC packs will hit diminishing returns very quickly

By Rob Fahey

Nintendo's Window is Closing

2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there

By Rob Fahey

Dirty Videos

The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?

By Rob Fahey

Japan is just a symptom of Xbox' problems

The focus on miserable Japanese sales figures is a distraction; Xbox has problems everywhere outside the Anglo-American markets

By Rob Fahey

TGS shows Japan's mobile dominance

Console games are swamped by mobile titles in Tokyo; is this a glimpse of the industry's future?

By Rob Fahey

Seizing Destiny

A great launch for Bungie's latest will please Activision investors - but Sony is the real winner, with PS4 positioned to reap the rewards.

By Rob Fahey

Nintendo isn't hitting reset

Nintendo isn't retreating from the “casual” market; the accessible, family-friendly approach is here to stay

By Rob Fahey

Nintendo must find the Second Way

Nintendo's strength is its own titles - what it really needs is a return to the second-party approach of old

By Rob Fahey

Looking Back to Move Forward

Remaking classic games for new hardware isn't a sign of creative drought; it's a much-needed dose of commercial and cultural respect for our medium's history

By Rob Fahey

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