Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive
Articles by Rob Fahey - Page 3
Rob Fahey, Contributing Editor
Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.
Recent articles by Rob Fahey
Nintendo IP on smartphones could hardly be more cautious; the endgame is still dedicated hardware
Platform holder fortunes are reflected in their 2015 performance to date, while Japan's Gumi hits the skids after its billion-dollar IPO
Increasing negativity around F2P tars both good and bad games with the same brush
22cans' bad handling casts a shadow over the Kickstarter dream
One thing's for sure: the industry schism is an imagined one
PlayStation Now is accomplished; but customers expect better value
The XBL and PSN outages are a warning shot; consoles and games must be built to recognise that always-online services aren't
Publishers that don't respect QA don't respect their customers either
This year's winner and losers from the world's gaming stocks. Can you guess which company was the best investment of 2014?
Campaigns for retailers to drop games or advertisers to pull marketing are a valid part of a free, healthy society
Celebrating PlayStation also means embracing what Sony did to the market: took games out of the basement
Opponents shouldn't read too much into recent statements; free is firmly entrenched among mobile consumers
Once designed to protect retail from an inevitable future, overcharging for digital games now threatens the industry
How have the world's stock markets responded after financial season?
Can Call of Duty continue its streak and keep pace with Activision's record year?
Bungie's latest is a huge hit, but it's hard to see how it can sustain a long tail - regular DLC packs will hit diminishing returns very quickly
2014 was Wii U's chance in Japan; but Nintendo is at the root of the malaise around all consoles there
The appalling Shadow of Mordor contract signed by YouTubers is a real sign of games media corruption; will it be treated as such?
The focus on miserable Japanese sales figures is a distraction; Xbox has problems everywhere outside the Anglo-American markets
Console games are swamped by mobile titles in Tokyo; is this a glimpse of the industry's future?
A great launch for Bungie's latest will please Activision investors - but Sony is the real winner, with PS4 positioned to reap the rewards.
Nintendo isn't retreating from the casual market; the accessible, family-friendly approach is here to stay
Nintendo's strength is its own titles - what it really needs is a return to the second-party approach of old
Remaking classic games for new hardware isn't a sign of creative drought; it's a much-needed dose of commercial and cultural respect for our medium's history