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Xbox 360 sold out in Japan

By Matt Martin

Wed 20 Aug 2008 10:20am GMT / 6:20am EDT / 3:20am PDT

Microsoft unable to deliver more units to retail until September

Microsoft's Xbox 360 console has completely sold out in Japan, with no new units due until September.

Hardware sales have rocketed in the region following the release of Namco Bandai's Tales of Vesperia, released last week.

"Currently, the Xbox 360 is sold out, and retailers are unable to restock their supply," reads a statement from the company, translated by Kotaku.

"This is a result of our own sales targets being exceeded by the actual customer sales. We deeply apologise for this inconvenience to our customers, retailers and business partners.

"Here at Microsoft, we are moving forward quickly with console production, and plan to ship the standard Xbox 360 model out this September. Furthermore, we will sequentially be shipping out the Elite and the Arcade models. We ask that you please patiently wait until the console is shipped," added the company.

The Xbox 360 sold 24,942 units for the week ended August 10, outselling rival PS3 for the first time in the region.

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Satan: Did it just get cold in here?

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Mat Bettinson Business Development Manager, Tantalus Media

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It's remarkable isn't it? It's not like they just snaked above the PS3, PS3 that week was less than 10k! Crazy to consider the PS3 has been in steady decline since the bumper MGS4 launch in June. Even the Wii in Japan is dropping average month on month.

Goes to show, the 360 spike all because of Tales of Vesperia. Only big lift for PS3 this year was MGS4 (but what a lift!). The Japanese market is extremely title motivated so it's all about who can pull of the exclusives.

With PS3 sales being what they are in Japan, no wonder Japanese publishers are receptive to a nice big Microsoft money-hat. Shrewd play from Microsoft but you'd think they'd back that up with ensuring adequate supply!

I wonder if it's related to moving to the new 60GB SKU.

Posted:8 years ago


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