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Winning Formula

Wed 18 Apr 2007 2:15pm GMT / 10:15am EDT / 7:15am PDT

Sony's Eric Matthews on what it takes to win a D&AD Award.

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About the author

Ellie Gibson
Since joining Eurogamer in the mid 2000s, Ellie has written about subjects as diverse as the fall of Gizmondo, the rise of Hollyoaks actresses in Red Alert games and the noise a bear makes under NSFW circumstances.

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