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Retail

Wake, Blur, PoP fall short of 200k

Mon 05 Jul 2010 7:53am GMT / 3:53am EDT / 12:53am PDT
Retail

Big May titles falter despite Red Dead and Mario success

Some of 2010's most anticipated new releases, including Alan Wake, Prince of Persia: The Forgotten Sands and Blur, sold less than 200,000 units in their month of release, according to further analysis of the most recent NPD results.

Other titles failing to perform as hoped during their May release include Shrek Forever After, Lost Planet2 , SKATE 3 and Iron Man 2.

NPC does not reveal sales figures for titles outside the top five, but Wedbush analyst Michael Pachter established that a number of key releases had failed to reach 200,000 units. Fifth-placed title UFC 2010: Undisputed sold 192,300 copies.

Despite this, overall software revenue in May was up 4 per cent on last year.

"The May lineup was indeed stacked in favour of dramatic growth," he said. "We expect investors to remain spooked by the May results, as they are beginning to reinforce the notion that the video game industry is in a state of persistent secular decline."

Wedbush further stated that software sales for Activision Blizzard, Nintendo, Take-Two, THQ, and Ubisoft "were below our expectations," though noted that EA had exceeded their estimates.

Overall game sales were likely to remain flat for several more month, Patchter added.

7 Comments

Richard Gardner Artist, Crytek

123 32 0.3
Its really disapointing to see Alan Wake not sell very well. Its a very solid game and has a lot of polish, it just seemed to be in the shadows by the much publicised Red Dead Redemption, which I might add is also a very good game.

Posted:4 years ago

#1

Oliver Jones Software Developer

21 21 1.0
Hopefully Alan Wake has good word of mouth and ongoing sales. That is a disappointing first month for Remedy's great game.

Posted:4 years ago

#2

Sebastian Cardoso Project Manager, Crytek

15 0 0.0
Alan Wake selling anything below a million is a crime. People: go buy that thing immediately!

Posted:4 years ago

#3
I suspect if they released the schedule on a different week/month/season better initial sales for AW would be incoming.

Posted:4 years ago

#4

Richard Gardner Artist, Crytek

123 32 0.3
On the subject of quality titles that do not achieve expectations, it could be interesting to play on the idea of DLC that could be played before the main campaign. In a sense allowing you to relaunch your title to the audience through DLC and not just targeted at the people who have already completed it.

Posted:4 years ago

#5

Jason Sartor Copy editor/Videographer, Florida Today

104 33 0.3
Maybe the problem was just too many quality titles all at once with too few dollars to go around.
Alan Wake, Lost Planet 2, Mod Nation Racers, UFC, Red Dead, Blur, Skate 3, PoP. Total to buy one copy of each is $480 (prior to tax). It seems like Christmas, but without the actual willingness and expectation of over-the-top spending.

Edited 1 times. Last edit by Jason Sartor on 6th July 2010 1:02am

Posted:4 years ago

#6

Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College

294 27 0.1
Think everyone believed the hype and bought RDR...

It is economic 'crisis' out there people...apparently

Posted:4 years ago

#7

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