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VidZone to launch this summer in Europe

Sony's free music video service to offer thousands of downloads to PSN users

PlayStation 3 music and video download service VidZone is to launch this summer in Europe, allowing users to download music videos on demand and at no cost.

London-based firm VidZone Digital Media currently offers its service from its own website, with support from Sony BMG, EMI and thousands of independent labels. The ad-supported PS3 service will allow users to view direct streamed music videos, interviews and behind the scenes footage from the company’s catalogue of more than 25,000 downloads.

"VidZone is not just about giving music fans access to thousands of music videos, but offering a completely interactive and personalised music experience," said VidZone CTO and director of digital business development Michael Russo.

The VidZone application will be accessible from the PS3’s Xross Media Bar (XMB), allowing users to select individual videos, save a video library or create custom playlists. Downloads and playlists can also be managed and initiated via the PSP.

"Music has always been popular on PS3 and now VidZone is set to transform the way we view music videos by letting you completely tailor your experience and is just one more reason for PS3 to be the most valued player in your living room," said Isabelle Tomatis, hardware and platforms marketing manager at Sony Computer Entertainment Europe.

Support for VidZone had originally been announced in August of last year and was intended to go live in the first quarter of 2009. Although now confirmed for the summer, an exact launch date has still not been given. VidZone will only be available in the UK, Ireland, France, Italy, German, Spain and Australia.