Sections

User-generated content future of videogames, says Fils-Aime

Games industry ideally positioned to take advantage of new interactive media, says Nintendo of America CEO

Reggie Fils-Aime, Nintendo of America's CEO, has said the company will focus on user-generated content as the future of interactive entertainment.

Speaking at the BMO Interactive Entertainment conference, Fils-Aime talked of the end of "passive entertainment" and explained how videogames were ideally positioned to take advantage of this.

"If you're in the entertainment business, any kind of entertainment, this is the game changer because no longer is entertainment a one way street of content created for audiences that just sit back and absorb it," Fils-Aime said. "The era of passive entertainment is waning, active entertainment is where the action is."

"Entertainment consumers are moving from react to interact," he added. "Now fortunately form the start this shift has worked to the advantage of everyone at videogames. It is who we are… Videogames have always been at the front lines of active entertainment and its revolution."

He went on to underline Nintendo's past and future focus on user-generated content, going as far to quote, Nintendo president, Satoru Iwata, saying: "We believe that building a foundations where players' creativity is harnessed and the results are shared is becoming increasingly important."

Related stories

Nintendo Labo brings DIY approach to Switch

New Switch line will let users build peripherals with cardboard kits and use them in included games

By Brendan Sinclair

Fox buys games studio to rival its TV and movie output

Aaron Loeb tells GamesIndustry.biz why the MMO specialists at Cold Iron Studios are working on an Alien console shooter

By James Batchelor

Latest comments

Sign in to contribute

Need an account? Register now.