The games industry in the UK is to introduce a new traffic lights-style ratings system for videogames.
Acknowledging that the current PEGI system is flawed, the new green, orange and red symbols are designed to be easily understood by consumers at a glance.
"The industry has responded to observations made by Dr Tanya Byron in her report that there is a lack of consumer awareness of the PEGI rating symbols," said ELSPA in a statement.
"The industry feels that by employing a traffic light system that is simple to understand it will be effective in combating any confusion previously felt by consumers."
ELSPA has not detailed when the system will come into effect, or whether the PEGI imagery will be dropped from packaging entirely.