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Retail

UK 360 sales surge 1000% on new SKU release

Tue 20 Jul 2010 6:01pm GMT / 2:01pm EDT / 11:01am PDT
BusinessRetail

Hardware sales jump on launch of new home console

Microsoft has told GamesIndustry.biz that UK sales of the Xbox 360 family of consoles surged last weekend, up over 1000 per cent compared to the previous week.

Sales were driven by the release of the Xbox 360 S, along with price cuts on existing models of the Arcade and Elite models, with Xbox EMEA boss Chris Lewis claiming an 84 per cent share of the market.

"It's only a couple of days of sales, but it does further enforce the appetite that people have for the Xbox 360, and excitement for the 250GB slimmer, quieter version," said Lewis in an interview published today.

Although not revealing hard numbers, Chart-Track said earlier in the week that sales of the redesigned console which features built in wifi were higher than Sony's release of the slim PlayStation 3 model and the launch of the smaller PS2.

The Xbox 360 S has a RRP of 199 in the UK, while the Elite is selling for 149 and the Arcade unit 119. Lewis did not offer a break down of the different SKUs.

Earlier today Microsoft detailed pricing for a new 4GB Xbox 360 S which comes in matte black (149.99) or bundled with motion control tech Kinect plus one game (249.99). Kinect is also available with a game for 129.99.

4 Comments

Private Industry

1,176 182 0.2
Sure they where higher then PS3 slim sales, there was not much reason to trade in your old PS3 for a slim since all the features where more or less the same.

On the other hand old 360 you better trade that in as long as it`s still working and doesn`t have a RRoD and upgrade to a version that has a better set of features and is hopefully less prone to failure.

Posted:4 years ago

#1

Kingman Cheng Illustrator and Animator

955 184 0.2
Wow...the Xbox 360 Slim was surely going to have an impact but that's crazy. But still Kinect at 129.99 here? Might as well just save up a little more for the Elite or Slim.

Posted:4 years ago

#2

Jack Loftus Contributing Editor, Gizmodo

95 0 0.0
The sales "impact" was more from discounted older SKUs than the new model, correct? Not necessarily complete spin on MS's part, but partial spin, certainly.

Posted:4 years ago

#3

Kingman Cheng Illustrator and Animator

955 184 0.2
That's what I thought Jack but even if they've sold many of the older SKUs that's still not too bad. But at the end of the day stats are stats right?

Posted:4 years ago

#4

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