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The phrase "cautious welcome" might have been invented for EA's Project Ten Dollar initiative - a project aimed at discouraging the more egregious abuses of the second-hand market by bundling single-use codes for $10 worth of downloadable content with new games. Unlike previous attacks on the pre-owned trade, Project Ten Dollar is a fairly tightly focused tool. It doesn't prevent anyone from selling their games, and is unlikely to seriously discourage consumers from selling directly to one another - or from buying from heavily discounted second-hand bargain bins, months or years after the original launch.

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