THQ partners with TV and online network Syfy
de Blob is first franchise to be expanded across new media platforms in deal
THQ has partnered with television and online network Syfly in a deal that is hoped will result in both the creation of new concepts and IPs, and expand the reach of THQ's existing properties.
The first property the companies will work on together is THQ's de Blob - a franchise which Syfy says will serve as a key foundation in the expansion of its Syfy Kids brand. The game will be introduced to Syfy's audience via 'webisodes', television and consumer products, said the company.
"This deal with THQ is an important foundation in building the Syfy Kids brand and delivering cutting-edge, interactive, story-telling experiences that live beyond the linear television screen," said Dave Howe, Syfy's president.
"Syfy Kids will bring the wonder and excitement of imagine-based entertainment to a whole new generation of born digital consumers who expect their media on any platform, any place, any time. We want to build transmedia experiences that will excite and involve them and THQ is an extraordinary partner that shares our vision,"
"We are very excited to be working with leading entertainment company Syfy to help build broad awareness for our owned IP's across all major media," added Danny Bilson, THQ's VP of Core Games.
"This agreement underscores our 'transmedia' strategy, which means that all of our original IP's are designed to inspire movies, television, toys and other media. By extending our brands to other media, we build huge awareness and momentum for our games."
THQ has, over the last few months, signed a new eight year deal to continue developing WWE games, and struck a multi-year agreement with DreamWorks Animation to create games based on its IPs.
The publisher recorded a profit for its most recent third quarter, after losing $191.8m the year prior.