05/06/2009 @ 07:00
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The Sims 3: Rod Humble - Part Two
We're concluding our five-part series of features on The Sims franchise with the second part of the GamesIndustry.biz interview with Rod Humble. Over the course of this week, which has seen The Sims 3 launch worldwide, we've covered the background to the franchise, examined the impact of ideas such as Simlish, and looked in-depth at how one of the biggest ever game franchises has been marketed up to release - and beyond.
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