Phil Elliott
Managing Editor, GamesIndustry.biz

03/06/2009 @ 07:00

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The Sims 3: John Buchanan

Continuing the series of features looking at world-beating franchise The Sims, here EA Play's senior marketing director, John Buchanan, explains how the label has gone to great lengths to try and lure new players and lapsed ones alike into the latest version of the game.

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