The Show Must Go On

For many years, the E3 Expo has been the most important date in the videogames event calendar, gathering the key global figures together and unprecedented levels of attention from gamers the world over. But all that changed in 2007 and 2008 as exhibitors became fed up with the spiralling cost of ever-growing booths, while a change of location and date failed to resonate with publishers, media and analysts alike.

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