13:30 (BST), 10/10/2008

The Political Machine will be released on PC 17.10.08 at £19.99

Check out the Trailer:

http://www.gametrailers.com/download/37136/t_politicalmachine2008_e32k8.mov

www.kalypsomedia.com

Each scenario divides out the map into states (or provinces depending on the scenario). Each state is worth a certain number of electoral votes in which the player must win a majority of them on Election Day to win the game. A player has two major political resources, capital and money. What they do with these two resources depends on the strategy employed. Each candidate has a number of traits that provide them with strengths and weaknesses such as charisma, stamina, integrity, intelligence, and position on the issues. As the player travels the country, they can raise money, build campaign head quarters, do policy research, make speeches, take out advertisements, or hire political consultants with various abilities. Meanwhile, your opponent will be doing the same thing. As the game progresses, the map will begin to turn either red or blue depending on who is winning (or purple of it's a tossup). Spend too much time raising money and you won't have built up an effective grassroots movement. Spend too much time giving speeches or building political capital with local politicians and you won't have the money to take out advertisements, or conduct policy research that gives you access to better consultants and more effective campaign techniques.

Ruth Fraser/Keiron Fraser/JJ Penney

Chaloner Associates Ltd

Tel +44 (0) 1954 270599

Mob +44 (0) 771 517 1788

firstname@chaloner-associates.co.uk

Specialise in the publishing of interactive media - primarily computer games - Kalypso Media was founded in summer 2006 by industry veterans Simon Hellwig and Stefan Marcinek. A year later, the sister company Kalypso Media UK Ltd. was opened in England and is now led by Andrew Johnson and Charlie Barrett, two experienced members of the Kalypso Media Group management team.