06:17 (BST), 09/04/2008

FOR IMMEDIATE RELEASE:

Mountain View, CA, April 9, 2008—Leading game center organization iGames has announced the winner of its The Club™ Launch Party Video Contest. In-center filming took place on March 1 and 8, as part of the game launch party for SEGA’s eagerly anticipated third-person shooter created by critically acclaimed developer Bizarre Creations. Open to the 40+ participating iGames member centers in North America, the contest asked participating game centers to film the festivities and submit their video to iGames’s YouTube channel.

Of all the submissions received, the one that was judged the hands-down favorite by the judges both at SEGA and iGames – also the one that received the most public views and ratings – was the hilarious submission by eBash ( www.ebash.com) game center in Terre Haute, IN., which incorporated the dynamic run-and-gun atmosphere of the title into the mockumentary-style coverage of the launch party. All the finalists, including the winning entry from eBash, may be viewed at: www.youtube.com/iGamesvideos.

“It’s wonderful to see the gaming community get involved in such a direct way,” said Sean Ratcliffe, Vice President of Marketing at SEGA. “The level of creativity that this contest inspired was a pleasant surprise to the entire team. iGames has truly built an amazing network of talented and passionate people who know games, love games and also know when not to take them or themselves too seriously.”

“Online video has become the hallmark of Web 2.0,” said Mark Nielsen, Executive Director of iGames. “With this contest, we have not only shown the industry what our community can do, but what we can do for our partners to engage viral interest.” He added, “We are very happy with the results and know that this is the first of many great contests. In addition to SEGA, we would also like to thank all the game centers who participated and we congratulate eBash for their excellent winning entry.”

iGames, Inc. offers a wide range of services to help independent and franchised game centers. iGames’ mission is to promote and develop the growth of the game center industry. Its services unite game centers with the goal of establishing them as the driving force enabling the interactive entertainment industry to become the number one form of entertainment around the world. iGames has established strong relationships with industry leaders to provide a wide variety of products, services and programs to member game centers and gamers including software licensing, hardware discounts, exclusive game premieres, tournaments, and game nights. Today the company counts well over 500 centers and 1.2 million gamers, initiating and co-organizing more than 200 events a year. To learn more about iGames, go to www.igames.org.

SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America Web Site is located at www.SEGA.com.

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Media Contact: Bill Lessard / iGames / wlessard@igames.org / 914.476.6089