TGS: Sony to target emerging markets with PS2

Thu 20 Sep 2007 3:18am GMT / 11:18pm EDT / 8:18pm PDT

Sony continues to back its ageing PlayStation 2 console, with Kaz Hirai revealing that the console will be used to target emerging markets.

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

www.playstation.com

Sony continues to back its ageing PlayStation 2 console, with Kaz Hirai revealing that the console will be used to target emerging markets.

Speaking at Sony's Tokyo Game Show keynote, Sony president Hirai demonstrated how the PS2 has out-sold the PSone during its eight years on the market, adding that it's now much easier for developers to create games for the system.

"Since I took up my current position, I've been telling my people that we need to go back to basics at SCE," said Hirai at the start of his keynote.

As well as emerging markets, Sony will continue to support the PS2 in the key regions of Japan, Europe and North America.

About the author

Matt Martin
Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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