Target Media has announced that it will handle the media planning and buying for Namco Bandai new releases, including Tekken 6, Splatterhouse and Test Drive Unlimited 2.
The account, worth £3 million, came into effect on April 1 this year and was awarded to Target following a competitive pitching process.
"We are thrilled to announce that we will soon be working with Namco Bandai Partners," said Robert Wilkerson, CEO at Target Media Group. "The company is a leading and ambitious player in the gaming industry and their line up of titles due for release this year alone will present our team with many opportunities for creating exciting campaign work."
And David Miller, marketing director at Namco Bandai Partners, added: "We are delighted to be working with Target Media to plan and buy all media campaigns. Their credentials in the gaming and entertainment world mixed with their inspirational ideas for creative campaigns meant they were the perfect choice for our business."