07/11/2008 @ 08:00
Taming the Gorilla
For over a decade, the performance of Electronic Arts has been a key indicator by which the health of the games business as a whole is measured. The industry's largest third-party publisher for several years, EA has been seen - rightly or wrongly - as the lynchpin of the publishing business, a status firmly cemented by the embellished tales which named it as the "Kingmaker" that killed off Sega's Dreamcast and slowed early uptake of Xbox Live.
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