Sony: We don't need the "senior citizen" gamers

Sony Computer Entertainment America's Scott Steinberg has told GamesIndustry.biz that the company has no desire to mimic Nintendo's strategy to hook in the older demographic of people who have never played videogames before - because by getting PlayStation 2 users to upgrade to PlayStation 3 will give them a "hands-down" next-gen victory.

This is an excerpt from the full story. Log in or register for free to read the whole article.

Log-in to read the full story and comments

Log in

Forgotten your password?

Register for free

Choose an account type to get started.

Find out more about account types

Follow us on Twitter Get GamesIndustry.biz on the move at http://www.gamesindustry.biz/m/

GamesIndustry.biz is the world's most read and influential games industry website. But don't just take our word for it!

GamesIndustry.biz has a good mix of relevant business stories, with informed editorial from a team of professionals that I have considerable respect for.
— Mike Hayes
GamesIndustry.biz is a proud supporter of GamesAid. Hosted by dx.net