Sony expected to slash $100 off PS3 price

Fri 06 Jul 2007 9:51am GMT / 5:51am EDT / 2:51am PDT

Sony Computer Entertainment America is expected to slash the price of it's luxury PS3 console by USD 100

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

www.playstation.com

Sony Computer Entertainment America is expected to cut the price of PlayStation 3 by USD 100 later this month.

The news comes following a recent advertisement from US retailer Circuit City which pointed to a price drop for the next-generation console, as reported by GameDaily.

It's believed this is a Sony initiative - and not just a promotional offer from the retailer. The price cut is expected to come into effect next week, following an announcement at the E3 Media & Business Summit.

The PlayStation 3 currently retails in North America for USD 599.

When contacted by GamesIndustry.biz Sony Computer Entertainment Europe declined to comment on the matter.

About the author

Matt Martin
Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.