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Sony: 3D is a bigger leap than standard to high-definition

Sun 13 Jun 2010 3:55pm GMT / 11:55am EDT / 8:55am PDT
BusinessHardware

Stereoscopic boss predicts that once gamers experience the effect, they'll expect all games in 3D

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

playstation.com

Sony's 3D development boss Simon Benson has told GamesIndustry.biz that he believes the introduction of 3D is a more significant leap in home entertainment than the shift from standard to high-definition.

Benson said 3D enables the player to use their vision correctly in games, and is something they will recognise as a revolution - once experienced it can create an expectation that all games should be offering 3D as standard.

"I would say it's probably bigger, because it's completely different," said Benson when asked if he though 3D was a bigger jump than upgrading to HD. "It's the first time you've switched on your other eye. With HD we've gone for more resolution, which is great, more detail, better quality, but suddenly you've just switched on the other eye for the first time ever, you see the world with both eyes every day, yet in everything that's being pumped through your television you've gone back to seeing it as if you only had one. So really it's that level of significance.

"3D's just another one of these big revolutions in the technology. It's another of these step forwards that gives you something else, something that was better than the last generation, and on it rolls."

"It makes all the difference to the whole industry because people are going to be playing these games for the first time in 3D," he added. "The first time they play a 3D driving game they'll be thinking 'these benefits are so significant that I want all my driving games to be in 3D from now on please'. And that kind of demand is going to mean that everyone who's making games will think I need to feed that now. Because it clearly makes sense."

For users concerned the effects of 3D may be over powering for long periods of time, Benson said Sony is working on allowing players to adjust the levels of 3D in their games, lessening the effect it necessary.

"If people find that they want a more subtle 3D effect, they can do that. It's all being considered to that degree... it's not that everything in the world will always be 3D forever. I think 2D's still very very much mainstream, and obviously one of the points we're making is that we're not going to neglect 2D by any stretch.

"2D's still exceptionally important and 3D's just another option, another thing that you can choose to make use of if that's what you want."

Sony is expected to make a number of significant 3D announcements at E3 this week. The full interview with Simon Benson can be read here.

10 Comments

Kingman Cheng
Illustrator and Animator

929 150 0.2
Maybe it is, maybe it isn't, but the general crowd isn't ready for it yet that's for sure. So regardless of how early you've put such innovation in so to speak, for a start not many people will be able to put up with the pricing. And the glasses remains an issue for many.

Posted:3 years ago

#1

Stephen Northcott
Senior Consulting Engineer

76 0 0.0
"The first time they play a 3D driving game they'll be thinking 'these benefits are so significant that I want all my driving games to be in 3D from now on please.'"

"2D's still exceptionally important and 3D's just another option, another thing that you can choose to make use of if that's what you want."

I am excited, confused and feel a little sick!

Edited 1 times. Last edit by Stephen Northcott on 13th June 2010 5:11pm

Posted:3 years ago

#2

Yannick Boucher
Project Manager

29 1 0.0
It's no surprise that Sony is pushing HARD for 3D, because that's the next step in which they are poised to become #1 again. They didn't reach the targets they wanted on HDTV (well, they are still doing very well, but not #1), so this new technology is their new window of opportunity. And they have an (upper) hand in every single aspect of it: TVs and the electronics, PS3, Blu-Ray, game production and publishing, digital distribution, and movie studios. They have a hand in every single aspect that can make 3D big, so no wonder they are working hard at making this synergy work, because if it does, they're back on top of everyone.

They haven't been so well-positioned for a new technology to go mainstream in years, and they are obviously WAY, WAY ahead of everyone else, if only due to their convergence, so, I can't blame them for pushing hard!

Posted:3 years ago

#3

Josef Brett
Animator

296 0 0.0
I agree with Kingman. I don't have the money to upgrade to a 3D tv yet (and I know from many forums across a range of websites, that I am not the only one).

The problem (aside from the price) is that the technology is still developing (and publically at that). Until the general public know that the technology has settled, then only a few will invest.

Also, the 3D that I've seen (cinema and Tv) doesn't look like 3D (like real world 3D), more like flat layers stacked on top of each other. Not really that 3D!

Posted:3 years ago

#4
3D is 1 to 1.5 years too early.

Posted:3 years ago

#5

Elikem Jubey

31 2 0.1
All the more reason to start pushing for it now, is it not?

I doubt Sony expects 3D to be a runaway success, given that the first 3DTV cost $3000 sans the 3D glasses. But this is after all about future investment, and since Sony's in a very good position 3D-wise (as Yannick's stated), it's not surprising that they'd be doing this now.

All the more if it's 1 - 1.5 years away, right? ^_~

Posted:3 years ago

#6

Antony Cain
Lecturer

267 21 0.1
The PS3 was (possibly too) advanced when it was released - and it suffered compared to the other systems. It's fairing much better now but looking back, would they do it the same way again? Looking at the way they're going about 3D and motion control I guess they would... but if these 2 both flop they could be in trouble

Not that Sony will ever run out of money :)

Posted:3 years ago

#7

Kingman Cheng
Illustrator and Animator

929 150 0.2
So Elikem, in 1-1.5 years time you'll be afford the kit and be sitting in your living room with a brand new big 3DTV and some 3D glasses and a bunch of new games, this is of course post graduation? :P

Posted:3 years ago

#8
I'm saying. look at how Apple and Nintendo do it. They wait and hype a market genre/new niche up to a oversoaking saturation point and on the sweet apex (much like F1 driving) are able to release it onthe right line leading to immediate profit, uptake, PR and initial short term sales success.

In that regard, I'd highly recommend a fuller range of 3D products be released a 8 - 12 months from now. In the meantime, it'll have to be the early IPAD adopters to slosh the cash about :)

Posted:3 years ago

#9

Andrew Jakobs
Lead Programmer

210 75 0.4
But 3D isn't anything new. We had is decades ago with HMD's already, and talk about immersive, no 3DHDTV can ever compete with a headtracking HMD, especially if the HMD's get 720p or higher displays. That's the only thing that's very weird, the consumer HMD's haven't really progressed in resolution since 1996 (Forte VFX-3D (the successor to the VFX-1)) which already had 640x480 per eye, just like the Vuzix VR920 headset you can get now (and the VFX helmets had way WAY better headtracking as the current vuzix HMD)..

Posted:3 years ago

#10

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