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SOE reveals free-to-play Star Wars MMO

By Alec Meer

Wed 02 Jun 2010 10:09am GMT / 6:09am EDT / 3:09am PDT

Kids' virtual world to be driven by micropayments and premium subs

Sony Online Entertainment has unveiled Star Wars: Clone Wars Adventures, a free-to-play online world aimed at younger players.

The business model will involve paid-for in-game items and an optional subscription for extra content. Capitalising on the perennially enormous Star Wars IP, currently in rude health thanks to the Clone Wars TV show and toyline, the virtual world is a joint venture with LucasArts.

"We have a long running and extremely successful partnership with Sony Online Entertainment and look forward to working together on our next project, Clone Wars Adventures," said Mary Bihr, global VP of publishing for LucasArts.

"Working hand in hand with Lucasfilm, LucasArts and Sony Online Entertainment ensures that Clone Wars Adventures will be the most authentic and accessible Clone Wars experience for kids and families to play in their very own living room."

The game itself will focus on socialising and mini-games, with players able to customise their character with costumes, items and accessories, bought with SOE's Station Cash virtual currency. Additionally, "players who want to take the galactic action to the next level can purchase a monthly membership," according to SOE.

Sony has previously achieved great success in the F2P market with last year's Free Realms. In April, it was announced that the game now has 10 million registered players - though SOE has yet to reveal how many of these are active or have paid for items.

The popularity of the license will doubtless attract many adult players too, though Bioware and EA's upcoming Star Wars: The Old Republic is aimed more directly at an older MMO audience. EA has referred to SWTOR as being its largest-ever development project.

Star Wars: Clone Wars Adventures is due for release online and at retail this Autumn.

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Shane Sweeney Academic

505 603 1.2
In rude Health? I was under the impression the Clone Wars animated shorts had achieved massive commerical and critical success, especially given Samarai Jack creator was at the helm?

Plus the Clone Wars toy line is the biggest property in 2008-2009?

I guess the CGI Animated movie that came out last year and was a big flop has the view of the Clone Wars IP dimished that much in its audience recently?

I was udner the impression that the general vibe from Star Wars fans was the Clone Wars shorts were the best thing since Return of the Jedi.

Posted:6 years ago


Stephen McCarthy Studying Games Technology, Kingston University

205 0 0.0
Shane: I think most of the older star wars fans hate the 1-3, I think they are not very well done.

Why do they love that Clone Wars and over use it.....
If it not one clone wars game, it more of it, why do they think 2 is like gold?

+I think this be SWG all over

Posted:6 years ago


Terence Gage Freelance writer

1,289 126 0.1
Shane - it's not a phrase I use very often, but I think 'in rude health' means in good health. Plus, that would certainly make sense in the context of the sentence and the article at large.

Posted:6 years ago


Stephen Woollard Online Infrastructure Specialist, Electronic Arts

146 71 0.5
Yes, "rude health" indeed means good, not bad.

Posted:6 years ago


Shane Sweeney Academic

505 603 1.2
Well there we go. :) Thanks for the clarification.

Posted:6 years ago


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