Sega's Tsurumi promoted to worldwide position

Sega has announced a round of staff reorganisation following the departure of US president Simon Jeffrey, officially confirming earlier reports of European boss Mike Hayes' promotion to president of Sega of America and announcing that Naoya Tsurumi will now oversee the company's worldwide consumer business.

Tsumuri has served various roles at both Sega of America and Sega of Europe since 1992, most recently overseeing game publishing in those regions. He will now oversee the company's consumer business in all territories, and Hayes will report directly to him.

"This unified organisation will better position Sega for growth across these key markets," said Tsurumi.

"I’m delighted to be heading up the SEGA Western territories at such an exciting time in the company’s resurgence as a leading videogame publisher around the globe," offered Hayes.

"As shown at E3 last week, SEGA has a winning line-up of titles over the next 12 months and beyond. The management changes announced today will ensure that Sega’s Consumer Business is positioned for long-term growth and success."