HomeNewsFeaturesJobsCareer FairEducationResourcesMobile

SEGA confirms Racing Studio closure

SEGA has confirmed yesterday's rumoured closure of its Racing Studio in Birmingham, citing a clear business decision as the reason for its demise.

The studio had been responsible for the latest SEGA Rally title, which was received to great critical acclaim, receiving a rare 9 out of 10 score on Eurogamer.net.

However, the title's marketing was disappointing and sales were poor, prompting original plans for an annual update to the franchise's revival to be shelved.

With no other projects for the team to move on to, it's now been deemed that the studio, unable to provide a reasonable return on investment, should be closed as part of SEGA's review into its operations.

The full statement from SEGA is as follows:

"Regrettably SEGA today announced that it is to commence consultation with a view to the unfortunate closure of the SEGA Racing Studio in Birmingham, UK.

"The decision is part of a review of SEGA's Western Development Studios to ensure that each studio is a profitable entity in its own right, and unfortunately the SEGA Racing Studio's 5 year plan would not result in a successful return for the SEGA business moving forward.

"SEGA would like to stress that there will be no changes within their other internal development studios."

Comments

To comment on this article, or view other users comments, you need to register for the GamesIndustry.biz Network.


In Related News

Sega Sammy

Sega reports $95.8m loss

Sega reports international sales growth

Sega Sammy reports $499m loss

Newsletter Signup

Sign up to the FREE GamesIndustry Newsletter and receive a comprehensive round-up of industry news and info.


GamesIndustry.biz is the world's most read and influential games industry website. But don't just take our word for it!

"It's a tossup whether I check GamesIndustry.biz or make my morning coffee first, as both are essential to my early morning routine. I find GamesIndustry.biz a key component of my research, with the site's editors and reporters breaking news stories more often than any of its competitors."

Michael Pachter

Latest announcements courtesy of GamesPress