Mark Androvich
18:32 (BST)
12/03/2008
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Sean Ratcliffe named new Sega America VP of marketing
Former EMEA region marketing director for Disney Interactive Studios
Sega of America has announced that it has named Sean Ratcliffe vice president of marketing effective March 3, 2008.
Ratcliffe has more than fifteen years of experience building mass-market brands and growing videogame businesses for global entertainment companies including Disney Interactive Studios, LEGO Interactive and EA Sports. He successfully launched titles such as The Chronicles of Narnia: The Lion, The Witch, and the Wardrobe, Pirates of the Caribbean: At World's End, Spectrobes and Turok.
"Sean's impressive accomplishments include managing the worldwide launch of hit titles like Harry Potter & The Sorcerer's Stone, the multi-million unit-seller, as well as playing a key role in Disney Interactive's impressive market share growth," said president and COO of Sega of America Simon Jeffery.
"These achievements, coupled with his proven ability to work on a worldwide scale, make Sean a fantastic asset at a global company like Sega."
Ratcliffe will oversee product marketing, advertising and public relations, reporting directly to Jeffery.
"The videogame space is growing at an astounding rate, and Sega is a company with positive momentum and some of the most enduring brands in the industry," Ratcliffe said.
"I look forward to helping Sega's dynamic and innovative teams in delivering great games to wide audiences."
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