Phil Elliott
18:39 (BST)
21/02/2008
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Ricitello dismayed at EA scores drop
Average game ratings fell by 5 per cent - "a very big deal"
Electronic Arts boss John Riccitiello has expressed concern that the average score of his company's titles has dropped by around 5 per cent from the previous year.
According to a report on Reuters it's the statistic that upsets him the most since taking the helm at the publishing giant last year.
"There is nothing acceptable about that," he said, referencing the average review score drop from 77 to 72. "Our core game titles are accurately measured and summarised by these assessments, and that is a very big dealâ¦we need to recover here."
Electronic Arts is currently one of the world's biggest publishers, with a number of key franchises, including The Sims, FIFA and Burnout.
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