Retailers plan StarCraft II launch events

Fry's, GameStop and GAME set for midnight openings to celebrate Blizzard's RTS release

Major retailers across the US and UK are finalising plans to celebrate the launch of StarCraft II next week when Blizzard's latest - and long-awaited - real-time strategy hits store shelves.

In the US, the official launch event will take place at Fry's Electronics in Fountain Valley on Monday July 26, while GameStop is to open 3000 stores on that evening at 9pm allowing gamers to take part in costume and art contests.

The retailer is also running a promotion that will see anybody purchasing a copy of the game at midnight receive a GameStop Boost Pack, featuring savings on products from Alienware, NDIVIA and GameStop.

Meanwhile in the UK, GAME is to host the official launch event in London's Oxford Street store, with doors opening at 11pm local time. Gamers attending will be able to meet members of the game's development team and gave their game copies autographed.

StarCraft II was originally expected to be released last year, but now forms part of a busy period for the developer, which is also hard at work finishing off the Cataclysm expansion for World of Warcraft.

Related stories

Blizzard knuckles down on community as Valve fiddles

A few graphs won't fix review bombing and abuse; if Valve wants tips, it could look to the tough decisions and hard work Blizzard is doing on Overwatch

By Rob Fahey

Blizzard has taken disciplinary action against 480,000 Overwatch accounts

Jeff Kaplan's team devotes "a tremendous amount of time and resources to punishing people," and it's slowing progress of the game

By Matthew Handrahan

Latest comments (1)

Ignacio Garcia7 years ago
Not surprised at all, this game is going to blow the whole industry. I've been waiting for it for more than 10 years, and finally it's here!! Arghh!! I can't believe it xD
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.