Retailers plan StarCraft II launch events

Fry's, GameStop and GAME set for midnight openings to celebrate Blizzard's RTS release

Major retailers across the US and UK are finalising plans to celebrate the launch of StarCraft II next week when Blizzard's latest - and long-awaited - real-time strategy hits store shelves.

In the US, the official launch event will take place at Fry's Electronics in Fountain Valley on Monday July 26, while GameStop is to open 3000 stores on that evening at 9pm allowing gamers to take part in costume and art contests.

The retailer is also running a promotion that will see anybody purchasing a copy of the game at midnight receive a GameStop Boost Pack, featuring savings on products from Alienware, NDIVIA and GameStop.

Meanwhile in the UK, GAME is to host the official launch event in London's Oxford Street store, with doors opening at 11pm local time. Gamers attending will be able to meet members of the game's development team and gave their game copies autographed.

StarCraft II was originally expected to be released last year, but now forms part of a busy period for the developer, which is also hard at work finishing off the Cataclysm expansion for World of Warcraft.

Related stories

GameStop holiday sales jump 11%

Nintendo Switch and Xbox One X drive hardware sales up 38%; used game sales down 8% as customer spending shifts to new games, collectibles

By Brendan Sinclair

Can games retail survive 2018?

Nintendo Switch and Red Dead Redemption 2 will prove crucial in what may be a tough year for shops

By Christopher Dring

Latest comments (1)

Ignacio Garcia7 years ago
Not surprised at all, this game is going to blow the whole industry. I've been waiting for it for more than 10 years, and finally it's here!! Arghh!! I can't believe it xD
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.