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Retail

Report details international economy for digital goods

Thu 06 May 2010 3:00pm GMT / 11:00am EDT / 8:00am PDT
RetailOnline

Australian gamers outspend other countries; Germany has most paying users

A PlaySpan report has found that the average Australian gamer is likely to spend more on digital goods than their international counterparts, while gamers in Chile are likely to spend the least.

The study of PlaySpan customers aimed to break down where consumers were located and how much money users in individual countries spent, on average, on digital goods.

According to its data, Australian gamers generated the highest average revenue per paying user (ARPPU) at $24.38.

The US followed closely behind with an ARPPU of $22.76, followed by The Netherlands at $22.03. Of the top 20 countries Chile placed last at $2.43.

In terms of revenue percentages, the US came out on top with 42 per cent of total revenues, followed by Germany at 23 per cent, Italy with 4 per cent, Canada also with 4 per cent and Portugal with 3 per cent.

The top five countries in terms of numbers of paying users were Germany, which accounted for 29 per cent, followed by the US with 22 per cent, Italy with 9 per cent, Brazil with 4 per cent and Spain also with 4 per cent.

"As the world's largest digital goods marketplace, PlaySpan feels an obligation to share its data to enable our clients, and the industry in general, to benchmark their efforts," said Karl Mehta, the company's founder and CEO.

"The data reinforces the massive potential in the digital goods space as it drives higher monthly revenue from paying users compared to the subscription barrier of $14.99/month.

"We plan to provide regular data updates to share knowledge and help continue driving growth in the industry."

4 Comments

Jack Nilssen
Independent Game Developer

20 35 1.8
It would be interesting to know how much the cost of games in Oz factors into this.

As far as I know, our counterparts down under pay an exorbitant amount for video games from brick and mortar shops.

Posted:3 years ago

#1

Anuj Malhotra
Studying Business Management

31 0 0.0
I find it hard to believe that the UK spends less on digital goods than Portugal?

Posted:3 years ago

#2

Private
Industry

1,187 185 0.2
Not familiar with PlaySpan, but it would not surprise me if UK is in general lower in the digital market ranking then other European countries at least by looking at digital games on console as the retail prizes are rather low. Because as example in Germany a new release for PS3 or Xbox 360 costs you at retail 60-70 Euro while the cost is a good amount lower in the UK or Ireland (same game for around 45 euro). But at the same time the online prizes are more or less the same in all the countries +/- a small difference in VAT.

Posted:3 years ago

#3

Wolfgang Siebert
Project Manager

8 0 0.0
Maybe I misunderstood the report, but this seems to me like a PlaySpan accounting only their users and that this research is therefore NOT representative.

Though maybe interesting to ge a little feel for some actual numbers, I do wish publication of statistics would always indicate what the research was based on. It makes my life hell trying to argue to people, that these numbers say NOTHING about the market as a whole! ;o)

And yes, that IS a request to gamesindustry.biz to maybe be a bit more precise in these news in the future.

Posted:3 years ago

#4

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