Realtime Worlds has shown off its latest project, ambitiously labelled as a cross between Google Earth and a Nintendo game.
Project: MyWorld aims to combine social networking and traditional and casual games, incorporating established services such as Facebook and Twitter.
As well as courting consumers with a teaser site and video, Realtime Worlds has also put out a call to developers and publishers to get involved in the project.
"What would it look like if Nintendo built Google Earth? Project: MyWorld turns the real world into a fun 3D social gaming experience," reads the site.
"Project: MyWorld is a virtual recreation of the real world combined with 3D gaming and social media. We have an entire world to fill so there's plenty of room for everyone."
The game is due to go live in 2011, with RTW currently accepting sign-ups for the beta.
Realtime Worlds last project was massively multiplayer online game APB, a title that failed to live up to its hype on release and was criticised in the specialist press. It currently has an average Metacritic rating of 58 per cent.