13:52 (BST), 23/05/2008
Race Driver: GRID
Press Release PROVIDED BY GAMES PRESS
•
o Featuring: A BMW 3 Series will be won by the fastest racer
o Plus: Multiplayer play-offs - open to all, prizes to win.
o Plus: Beat the Development Team challenge – open to all.
• May 30th, 2008 – 12.00 noon to 5.00 pm
• zavvi, 14-16, Oxford Street, London, W1D 1AR
• Free to everyone
today issued an invitation to UK gamers to attend 's high-octane launch event, set to take place at ’s flagship Oxford Street store on May 30th – the game’s launch date.
The highlight of the day will be the of the , which has seen legions of gamers fiercely competing to set their best time on Spain’s Jarama circuit. With the top-ranked drivers now chosen, only one speed freak can walk away with the ultimate prize: a car.
Alongside this thrilling finale, Codemasters is also holding an open tournament on the day which will see scores of petrol heads go head-to-head in action-packed 12-player multiplayer mode, with a host of prizes up for grabs. Gamers are advised to bring their best driving gloves along and prepare for some tough competition.
For those who want even more of a challenge, then members of the development team will be on hand to compete against visitors to the store, in a series of “ ” sessions being held throughout the day.
Finally, the first 100 people to buy a copy of the game from the Oxford Street store receive an .†
is coming May 30th (Europe/PAL) for the ® video game and entertainment system from Microsoft®, the computer entertainment system and ®. A ™ edition will follow, please visit www.racedrivergrid.com for more details.
Rob Burman
PR Manager
01926 816051
rob.burman@codemasters.com
Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Overlord, Clive Barker’s Jericho, Race Driver GRID and Operation Flashpoint. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com
Codemasters supports askaboutgames.com www.askaboutgames.com - a UK initiative designed to help parents understand the age ratings system for computer and video games so that they can make more informed choices when choosing games for their children.
Codemasters is a registered trademark owned by The Codemasters Software Company. All other trademarks are the property of their respective owners. “PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft group of companies. Wii AND NINTENDO DS ARE TRADEMARKS OF NINTENDO.
Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.
To comment on this article, or view other users comments, you need to register for the GamesIndustry.biz Network.
