PS3 pricing caused $3 billion loss

By pricing the PS3 below its production cost, Sony has lost over USD 3 billion during the past two years according to information revealed in the company's fiscal 2008 annual report.

This is an excerpt from the full story. Log in or register for free to read the whole article.

Log-in to read the full story and comments

Log in

Forgotten your password?

Register for free

Choose an account type to get started.

Find out more about account types

Most popular stories
  1. Riccitiello: Hardware price cuts came "too late"
  2. MacDonald: Motion control will present challenge for Sony and MS
  3. Gearbox: Developers can take risks with DLC
  4. Bungie saddened by Xbox Live switch off
  5. Unity inks three-year LEGO deal
Recent comments
Follow us on Twitter Get GamesIndustry.biz on the move at http://www.gamesindustry.biz/m/

GamesIndustry.biz is the world's most read and influential games industry website. But don't just take our word for it!

GamesIndustry.biz has become an essential part of my morning routine, its global viewpoint is a perfect bellwether for industry news, trends and events. There's nothing quite like a coffee and an exclusive scoop.
— Harold Ryan
GamesIndustry.biz is a proud supporter of GamesAid. Hosted by dx.net