17:34 (BST), 29/04/2008

For Immediate Release

April 29, 2008

— Allegorithmic today announced that WhiteMoon Dreams, a new independent game studio, has chosen ProFX to complement its use of professional texturing solution MaPZone for development of its next-generation console titles. MaPZone was selected for its ability to rapidly author high-quality textures with maximum control, providing a cost-effective solution for game development pipelines. ProFX was selected for its ability to produce extremely small texture files. WhiteMoon Dreams will utilize ProFX and MaPZone to create assets for an upcoming XBox Live Arcade title.

"MaPZone and ProFX are truly innovative and effective tools,” says Jay Koottarappallil, president and chief executive officer of WhiteMoon Dreams. “Alone, MaPZone allows us to simplify the day-to-day task of creating and editing textures, and now with the addition of ProFX, our high-quality textures take up less storage space in our pipeline. These tools have truly addressed our need to create high-volume content for our new generation of game titles."

“Jay and his team are among the best technical artists I know, and I’m thrilled that they chose ProFX,” says Dr. Sébastien Deguy, president and founder of Allegorithmic. “This project is highly advanced, featuring truly innovative mechanics and world-building strategies. By incorporating exceptional technologies such as ProFX, it becomes a uniquely advanced endeavor as a whole. I’m very excited to see their games reach fruition this year!”

ProFX 2.6 is the only middleware that allows game developers to professionally render high-quality procedural textures. ProFX 2.6 procedural texture files are very small in size -- typically 500 to 1,000 times smaller -- making them ideal for use in massively multiplayer online games (MMOGs), virtual communities, casual and downloadable games.

MaPZone 2.6, ProFX’s authoring tool, is the industry’s most advanced texturing tool dedicated specifically to creating professional, high-quality textures. It enables game studios to produce texture assets up to two times faster than with previous techniques. Based on a revolutionary procedural approach, MaPZone gives artists unprecedented control when creating textures for animation, game, visual effects, online media, design and architectural visualization projects.

WhiteMoon Dreams is a Pasadena, Calif.- based developer working on multiple projects and focusing not only on tasty gaming adventures, but also on new and innovative techniques to supplement or replace traditional game development methodologies. With a small team of industry veterans, some amazing technology and a whole lot of gusto, WMD aims to make people happy.

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is an emerging leader in the 3D effects industry. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company’s two flagship products are ProFX and Substance. Allegorithmic has partnered with some of the industry’s leading games and technology companies, including Dassault Systèmes, Epic Games, Emergent Games Technologies, Microsoft, Intel and Luxology. For more information on Allegorithmic and its products, please visit www.allegorithmic.com.

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© Copyright 2008 Allegorithmic. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

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