PopCap Games research

Press Release PROVIDED BY GAMES PRESS

– Tens of millions of disabled consumers have gravitated to “casual” video games as a source of relief or distraction from their infirmities, as well as a sense of accomplishment or belonging, according to a new survey conducted by Information Solutions Group on behalf of PopCap Games. According to the survey, more than one in five (20.5%) players of casual video games have a physical, mental or developmental disability; this compares to 15.1% of the American population overall who are disabled, according to the latest U.S. Census data. Over three quarters of the more than 2,700 disabled consumers who participated in the study described their disabilities as “moderate” or “severe,” and the benefits to, and methods of play by, disabled gamers vary considerably from those of non-disabled casual gamers.

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