Sony has confirmed to GamesIndustry.biz that PlayTV has shipped 85,000 units to retailers in the UK.
The hardware add-on, which acts as a freeview box and personal video recorder, went on sale last weekend and retails for GBP 69.99.
Pre-orders for the peripheral were around 9000 according to Sony. Momentum is building in the run up to Christmas, with specialist and national press giving thumbs up to the device, which strengthens the PlayStation 3's status as a multimedia hub for the living room.
The hardware is being rolled-out across the rest of Europe until December, but there are currently no plans to release PlayTV in the US.