PlayStation 3 passes 3 million UK sales
UPDATE: "£249 price point is enabling us to reach a much broader audience," says UK MD Maguire
The PlayStation 3 has now sold three million units in the UK, according to Sony.
The console had sold around 2.2 million units by July 2009, indicating a 800,000 leap in the last half of the year.
"We'd like to offer a huge thank you to our retail partners in helping us pass the 3 million PS3 milestone," said Ray Maguire, UK MD.
"The £249 price point is enabling us to reach a much broader audience and our line up of software, Heavy Rain, and God of War III - and that's just in Q1 - should help maintain the momentum."
Early last December the Wii had sold six million units in the region, and as of last July Xbox 360 sales were at 3.9 million units.
Worldwide sales of the PlayStation 3 were 27 million according to Sony's 2009 Q2 financial data, the last time the company revealed its global installed base.
Microsoft said at CES at the start of the month that the Xbox 360 has passed 39 million sales worldwide, while the Wii has sold over 56 million units globally.