HomeNewsFeaturesJobsEducationResourcesDirectory

Pink PS2 will be a hit this Christmas, says GAME

More stocks arriving as demand ramps up

The Nintendo Wii may be the most sought after console of the moment, but according to GAME there's another system in demand - the pink version of the PlayStation 2.

The retailer said that one of every two consumers buying a PS2 during the launch week of the new model picked pink, leading to initial stock shortages.

"The popularity of the pink PlayStation 2 has been overwhelming," said marketing director Anna Macario.

"In the autumn, a range of pink consoles were released - however weâre seeing a real demand for the Pink PlayStation 2. Weâre now back in stock of the pink console in stores, so weâre hoping to fully satisfy the demand in time for Christmas."

GAME is currently offering a pink PS2 bundle with two matching controllers, a memory card, Singstar Popworld and microphones for GBP 129.99.

Comments

To comment on this article, or view other users comments, you need to register for the GamesIndustry.biz Network.


In Related News

GAME

GAME reports record £36.4m first half profits

Morrisons move to start a "bloody war" in UK retail

GAME Group shares drop 18%

Newsletter Signup

Sign up to the FREE GamesIndustry Newsletter and receive a comprehensive round-up of industry news and info.


GamesIndustry.biz is the world's most read and influential games industry website. But don't just take our word for it!

"In this industry, you have to have reliable, up-to-date, daily news and information. GamesIndustry.biz is by far the best source for the games industry. It’s grown in stature over the years and really is the pre-eminent site. It’s a highly effective way to market to the trade. I recommend it highly."

Rob Cooper

Latest announcements courtesy of GamesPress